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Britvic sized up for PepsiCo takeover
US cola giant PepsiCo could be gearing up for a takeover of Bass’s Britvic soft drinks business. ... LONDON (Brand Republic) – US cola giant PepsiCo could be gearing up for a takeover of Bass’s Britvic soft drinks business. PepsiCo already owns 10% of Britvic, which owns the Tango and Robinson’s brands as well as making and distributing Pepsi in the UK. Bass chairman Sir Ian Prosser hinted ...
Brand Republic 10-Jul-00
PepsiCo attempts to revitalise Walkers Sensations
LONDON – PepsiCo is attempting to shore up its flagging Walkers Sensations 'posh' crisps brand ... will make them even more appealing to consumers." PepsiCo claims the four-year-old Walkers Sensations ...
By by Suzanne Bidlake / Brand Republic 04-Apr-06
PepsiCo resolves legal battle with FCB
NEW YORK - PepsiCo has settled its legal dispute over whether executives at Chicago advertising
By Staff, / Brand Republic 22-Nov-01
Government clears Wotsits sale to PepsiCo
Frito Lay Trading, a subsidiary of PepsiCo, to buy Wotsits has been given, there is no word on the price ... . The Snack Factory tried unsuccessfully to buy Golden Wonder in a joint bid with PepsiCo in 1995. The company ...
By Jennifer Whitehead, / Brand Republic 16-Jul-02
PepsiCo promotes Campbell to top Tropicana role
LONDON - PepsiCo has promoted Neil Campbell, general manager of Walkers UK, to president ... Evans is currently commercial vice-president for PepsiCo in the Middle East and Africa ... of January, reporting to Salman Amin, president of PepsiCo UK. Campbell began leading the Walkers marketing function in 1998. In 2003 he was appointed as vice-president of marketing for PepsiCo UK, which included ...
By Nikki Sandison / Brand Republic 18-Dec-07
PepsiCo recruits footballers for anti-obesity ads
LONDON - Frank Lampard and Thierry Henry will spearhead an anti-obesity ad campaign for PepsiCo ... -fareast-language:#0400; mso-bidi-language:#0400;} The push has been launched by PepsiCo under the banner Play4Life, which is part of the government's 75m ad campaign for healthy living . PepsiCo UK ... someone to start them off". The campaign was created by PepsiCo's above the line ad agency AMV BBDO ...
By Darren Davidson / Brand Republic 05-Oct-09
Cadbury's files law lawsuit against PepsiCo
against rival PepsiCo, which accuses the company of anti-trust violations and unlawful interference ... The lawsuit is thought to centre on a deal PepsiCo has signed with restaurant owner Tricon, which owns the Taco Bell, KFC and Pizza Hut chains in the US. Dr Pepper/Seven Up argued that PepsiCo's deal with Tricon restricts the use of its drinks in Tricon-owned restaurants. If you have ...
By Staff, / Brand Republic 01-Oct-01
PepsiCo to curb children's advertising over obesity concerns
LONDON - PepsiCo has responded to rising levels of obesity in the US with the promise ... that they want to take a harder line against ad limits. Several food giants, including PepsiCo, attended a ... PepsiCo spokesman said: "This is a US initiative. In the UK , PepsiCo is working with the rest of the industry to respond to the White Paper recommendations" PepsiCo has announced it will stop advertising ...
By Julia Pearlman / Brand Republic 28-Feb-05
PepsiCo names Nooyi as first female chief executive
NEW YORK - PepsiCo has appointed its first female chief executive, Indra Nooyi, who will take up ... , chairman and CEO of Pepsico, who will continue as executive chairman until he retires in May next year. Nooyi has been with Pepsico since 1994, and was behind the company's restructuring that spun off ... of transforming PepsiCo speaks for itself, and she has been an invaluable partner and ally throughout my time ...
By by Staff / Brand Republic 14-Aug-06
PepsiCo appoints chief marketing officer for global accounts
NEW YORK - PepsiCo has appointed Jill Beraud to the newly created position of chief marketing ... Beraud arrives at PepsiCo after spending the last 13 years at Limited Brands, where she was most recently chief marketing officer of Victoria's Secret. At PepsiCo she will direct global marketing ... and disciplined fashion across the PepsiCo enterprise." Prior to her role at Victoria's Secret, Beraud ...
By Staff / Brand Republic 04-Dec-08
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