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Pfizer hit with record $2.3bn fine for marketing
NEW YORK - Drug manufacturer Pfizer has been hit with the largest criminal fine in US history after ... A 1.3bn ( 800m) fine was handed out after Pfizer pleaded guilty for promoting Bextra as a ... and period pain as larger doses could result in harmful side effects to the heart, kidneys and skin. Pfizer was also fined another $1bn for its marketing of several other drugs. It is the fourth time Pfizer has been ...
By Staff / Brand Republic 03-Sep-09
Canada's Taxi takes control of Amsterdam's Ottonico
include Pfizer's Viagra, Burger King, Dairy Farmers of Canada and Heineken; and in the US it has brands ...
By Staff / Brand Republic 21-May-09
International expansion buoys Cello research profits
wins throughout 2008, including Pfizer, Unilever, Canon, Dyson, Xerox, Orange and Virgin, among others ...
By Dan Leahul / Brand Republic 23-Mar-09
Pfizer's dead rat ad campaign against fake Viagra to be investigated
LONDON - A discomforting cinema ad for pharmaceutical company Pfizer, featuring a man pulling a ... of tablets from a kilo." Pfizer's cinema ad shows a man coughing up a dead rat after taking a pill bought ...
By Nikki Sandison / Brand Republic 04-Mar-09
Kadence reports 40% growth in revenue
and 71% in the UK due to the impact of new clients such as Pfizer, Unilever, CNBC, Canon, Novartis ...
By Dan Leahul / Brand Republic 16-Feb-09
City Republic: Navigating recession in the dark
-Zeneca announcing a second round of job cuts. In the meantime industry leader Pfizer from the US has bought rival ...
By Stephen Foster / Brand Republic 02-Feb-09
City Republic: Barclays bites back at the critics
of it Pharma giant Pfizer has agreed to pay $68bn for smaller rival Wyeth in a bid to shore up its pipeline of new drugs. Anti-cholesterol drug Lipitor, which accounts for a quarter of Pfizer's revenues, is coming off patent in 2011 so Pfizer has rather a pressing problem. But it has still persuaded a handful ...
By Stephen Foster / Brand Republic 26-Jan-09
Radius appoints Colin Lynch as head of creative
Lynch joins Radius from Morris Nicholson Cartwright Advertising, where he held the position of senior art director. He will now head up the company's creative team, working on a number of accounts including Siemens, EnTech and Pfizer. Lynch spent a majority of his career working in Canada with agencies ...
By Staff / Brand Republic 21-Jan-09
Rapp snaps up Marsh for new digital strategy role
, Scottish Newcastle, Pfizer and Legal General. ...
By Daniel Farey-Jones / Brand Republic 23-Oct-08
Mintel to track down innovative packaging designs
from across the globe. Examples include the Benadryl Perfect Measure single dose spoon from Pfizer ...
By Nikki Sandison / Brand Republic 28-Mar-08
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