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T-Mobile looks to the afterlife in £17m campaign
LONDON - T-Mobile is launching a £17m marketing campaign, based on its latest strapline "Life ... at a seance searching in the afterlife and reaching one attendee's dead uncle. Karen Phipson, head of brand and communications at T-Mobile, said: "'Life's for sharing' really cements our focus ... to replace its brand campaign with price-focused advertising. T-Mobile said its new campaign is based ...
By Darren Davidson / Brand Republic 25-Jun-08
T-Mobile backs web'n'walk services with £3m ad campaign
LONDON - T-Mobile launches its new campaign for web'n'walk services tonight, which marks the mobile ... . These services are also some of the sites T-Mobile users can access faster than other mobile users. Karen Harrison, head of brand communications at T-Mobile, said: Web n walk is unlike any other internet service ... to promote T-Mobile s web n walk services. Saatchi Saatchi has created the campaign, along with specialists ...
By Joanne Payne / Brand Republic 13-Apr-07
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