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Publicis launches Phonevalley in Russia
LONDON - Publicis has expanded its Phonevalley mobile marketing offering into Russia, which has 80m ... Normal 0 Phonevalley will be headquartered in Moscow and will collaborate with all ... of potential, according to Alexandre Mars, chief executive of Phonevalley and head of mobile at Publicis Groupe ... Phonevalley last year and has since helped it to expand from Europe to Asia and the US. ...
By Daniel Farey-Jones / Brand Republic 29-Aug-08
Publicis acquires mobile marketing firm
LONDON - Publicis Groupe has acquired European mobile marketing company Phonevalley, which ... Starcom Mediavest Group and ZenithOptimedia, which Publicis already owns. Phonevalley, which was founded ... Groupe Media, have been appointed to the Phonevalley board. Jack Klues, chairman of Publicis Groupe ... to the expertise of Alexandre Mars and Phonevalley, we will give our clients a leading advantage in this area ...
By Jacquie Bowser / Brand Republic 06-Sep-07
Puma mobile campaign targets Chinese F1 fans
agency Phonevalley, including a specially created game, a member-get-member drive and mobile coupon ... Launched the week leading up to the F1 Grand Prix race in Shanghai on Sunday, Publicis agency Phonevalley has designed a mobile campaign centred around an F1-themed Puma mobile website, which features ... codes are also integrated into Puma print ads. Alexandre Mars, CEO of Phonevalley and head of mobile ...
By Staff / Brand Republic 14-Oct-08
Oreo to launch mobile photo competition
activity is being handled by Publicis agency Phonevalley in partnership with sister media agency MediaVest ... the site. Alexandre Mars, Phonevalley chief executive and Publicis Groupe head of mobile, said: "This ...
By Daniel Farey-Jones / Brand Republic 19-Jun-09
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