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Virgin Radio runs Pipex Hasselhoff promotion
LONDON - Virgin Radio has signed a promotional deal with broadband company Pipex to run this week ... Pipex agency Karmarama is using the 'Baywatch' and 'Knight Rider' star Hasselhoff to front the campaign, because his fame has been reignited by the internet through viral emails and appreciation ... they phone in to answer. The prizes are a number of "Powered by Pipex experiences" including a holiday ...
By by Daniel Farey-Jones / Brand Republic 24-Jul-06
Tiscali buys Pipex broadband for £210m
LONDON - Internet service provider Tiscali has bought the broadband and voice division of ISP Pipex ... the Office of Fair Trading. Pipex, which hired David Hasselhoff to front a 2006 advertising campaign ... .4m users. Pipex had been up for sale since March, and early reports suggested Virgin Media would ... . The executive chairman of Pipex, Peter Dubens, said: Tiscali s commitment to investment in [unbundling local ...
By Paul McNally / Brand Republic 13-Jul-07
ArtScience extends Pipex campaign with Hoffworld site
LONDON - Digital agency ArtScience has continued Pipex's David Hasselhoff broadband campaign ... Hasselhoff is at the centre of Hoffworld , a website created by ArtScience in partnership with ad agency Karmarama, which is behind the Pipex above-the-line ad campaign. Designed mostly for entertainment purposes, Hoffworld also acts as another avenue to encourage people to sign up to Pipex's services ...
By by Amy Dry / Brand Republic 16-Nov-06
Virgin Media frontrunner in race to acquire Pipex
LONDON - Virgin Media is understood to be in pole position to acquire broadband internet firm Pipex ... According to a report in The Telegraph this morning, Pipex has instructed the investment bank UBS ... it launched last year. Pipex, which currently has 570,000 customers, has also been linked with potential bids from BSkyB and Carphone Warehouse, adding to its existing AOL UK business. Pipex is best known ...
By Mark Banham / Brand Republic 21-Mar-07
Pipex follows up Hasselhoff ads by releasing his single
LONDON - Pipex is exploiting the success of its David Hasselhoff-fronted advertising campaign ... 'Making Waves'. Pipex claimed that fan pressure had led to plans to release the single, 'Jump in My Car', and said it hopes to push it to the number one spot. Mike Read, chief executive of Pipex, said: "David ... that fans liked the Pipex ad and said he'd love to release 'Jump in My Car' in the UK. The song is a ...
By by Jennifer Whitehead / Brand Republic 13-Sep-06
Turquoise bolsters team with Aldrich and Ramachandran
and Helen Aldrich as client services director following a series of recent client wins, including Pipex
By by Alex Donohue / Brand Republic 13-Dec-06
Illuminas expands marketing science team
Reynolds was previously at Pipex for a year, where he set up and ran the strategic pricing function. Prior to joining Pipex, he was an operational research consultant, working for a number ... years client-side marketing experience at BT and Pipex, where he held senior positions and as a ...
By Nikki Sandison / Brand Republic 08-Oct-07
Chemistry makes double digital and IT swoop
PDG has been bought to enhance Chemistry's digital offering and will be rebranded as Chemistry Digital. It has a business-to-business client list including Avaya, Experian and Pipex, and more than 30 employees. Bearpark produces technical magazines and conferences for professional software developers ...
By by Daniel Farey-Jones / Brand Republic 14-Mar-06
Redwood bolsters digital offering with appointments
Holder, who takes on the newly created role, joins from Turquoise Branding, where he was creative director and worked for clients including Channel 4, BBC and Pipex. Before that he spent a decade as creative director of Dennis Interactive. Redwood has also appointed William Foxwell, the former Channel 4 ...
By Ben Bold / Brand Republic 03-Jun-08
Tiscali to launch mobile phone service with Toucan rebrand
Tiscali acquired last year when it paid 210m for the consumer internet and voice arm of Pipex ...
By Nikki Sandison / Brand Republic 04-Jan-08
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