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Adeye acquires social messaging platform
Storyz, the developer of a platform that helps people share conversations across mobile and internet. ... , but will move research and development to its headquarters in London. Storyz was developed as a mobile and web ... information via social media channels. Adeye intends to offer the platform to media companies that want to enable mobile-to-web interaction, claiming it can easily be used as a "user-generated news type service ...
By Staff / Brand Republic 29-Oct-09
Email analytics platform extended to cover Twitter
of the Email Analyst platform at AdTech in the US. It extends the analytics to Twitter, monitoring ... traffic. The analysis is presented in a form that direct marketers are likely to be familiar with from ... services are focused on 'buzz monitoring'. We decided to take a uniquely different approach. We provide ...
By Staff / Brand Republic 04-Nov-09
I-Level creates new apps and gaming role
of emerging platforms. ... Creighton, is in response to the evolution of gaming, apps and other platforms. It runs across the agency ... Creighton, i-level managing director said: "With the fast moving environment of platforms, apps, gaming and various tools and consumer activity within these platforms we feel that by formalising this position ...
By James Quilter / Brand Republic 20-Nov-09
3UK's Spotify phone goes on sale today
LONDON - 3UK's first mobile handset built on Google's Android platform, the HTC Hero, goes on sale ... The deal with Spotify means that subscribers will be able to access the premium service from their phone and computer, as part of the 35-a-month tariff. Spotify can be used on the iPhone but only by users who are subscribed to Spotify's 9.99-a-month premium service. The popularity of Spotify ...
By Staff / Brand Republic 06-Nov-09
BBH chief speaks on localised global campaigns
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global ... Sherwood was speaking on the subject of "Achieving integration on a global scale" at a seminar ... globally integrated campaigns, Sherwood said he did not think the rise of digital platforms would necessarily help integration. "Clients always say that they want a big unifying idea that means the same ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
Top Gear's Hammond bags himself a logo
the first to commission a brand identity for his production company and put it on TV. ... The logo for 'Hamsters Wheel Productions', was created by Fluid Design and features a hamster on a wheel powering a retro-TV. The brand is designed to appeal to children, who are the target market ... for the logo was to create something fun with "the feel of something sketched on the back of a schoolbook ...
By James Quilter / Brand Republic 17-Nov-09
CBS to turn humorous Twitter posts into a sitcom
to turn the tweets of 'Shit My Dad Says' into a sitcom. ... 'The Shit My Dad Says' account has proved a big hit on Twitter attracting more than 712,000 thousand followers. Last month its creator signed a book deal with Harper Collins. The account belongs to Justin Halpern who is a 29-year-old writer and blogger who supposedly moved in with his elderly father ...
By Staff / Brand Republic 10-Nov-09
Pret a Manger under fire again, this time over chicken sourcing
LONDON - Sandwich chain Pret a Manger has been criticised over its food labelling stance ... Pret a Manger says it sources the chicken from Brazil because the animal welfare standards ... the sourcing of fish for its sushi, which is shipped from Chile. In both instances, Pret a Manger has changed details on its website, following publication of the story. In the case of the chicken, Pret a Manger has ...
By Jennifer Whitehead / Brand Republic 02-Nov-09
X Factor and I'm a Celeb dominate weekend viewing
LONDON - ITV1 hauled in a massive 14.3 million viewers for last night's 'X Factor' results show ... Londoner Jamie Archer departed the talent contest after judges failed once again to reach a ... .2 million. While not reaching ITV1's heights BBC One nevertheless had a strong evening, reaching 9 ... .3% of viewers watched the introduction of the latest bunch of 'I'm a Celebrity' contestants including snooker ...
By Jennifer Whitehead / Brand Republic 16-Nov-09
Pret a Manger criticised over 'fresh' sushi claims
LONDON - Sandwich chain Pret a Manger has been criticised for selling sushi made, in part, from ... Pret a Manger sources the salmon trout (known as rainbow trout in England) for its Deluxe Sushi ... supplier, Taiko, assembles the sushi in London before it is distributed to Pret a Manger. The company has already changed the information on its website after the Sunday Telegraph wrote a lengthy feature about ...
By Staff / Brand Republic 26-Oct-09
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