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Elmwood redesigns Polyfilla range
LONDON - ICI Paints brand Polycell is updating its Polyfilla range this month with new packaging ... to further enable customers to choose the right product for the job required. James Bruce, Polycell brand manager, said: Elmwood has produced a range of practical design solutions that contemporise the Polycell ... differentiation. Elmwood was appointed back in November 2006 to redesign Polycell s brand architecture ...
By Jacquie Bowser / Brand Republic 22-Jan-08
ICI paints shortlists three for pan-European media
brands in the ICI division s portfolio are Hammerite and Polycell. Dulux sponsors Ugly Betty ...
By Daniel Farey-Jones / Brand Republic 06-Jun-07
Paint giant ICI hands £10m account to Initiative Media
The win sees the media account consolidated into one agency and includes work for Cuprinol and Polycell, previously held by Carat, and Dulux, which was handled by PHD. Naked has also been appointed to work on a separate project, likely to be based on new products in the Dulux range. The media review ...
By Staff, / Brand Republic 10-Sep-03
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