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Google ends Print Ads service
SAN FRANCISCO - Google is abandoning its two-year-old Google Print Ads service, which attempted ... Print Ads launched in November 2006 with 50 newspaper partners , but subsequently expanded to include more than 800 US newspapers, including The New York Times and Washington Post . The print ad ... , director of Google Print Ads, wrote in a posting on the company website : "While we hoped that Print Ads ...
By Staff / Brand Republic 21-Jan-09
Google expands print ads auction operation
NEW YORK - Google is expanding its trial auctions of ad space in US magazines and has brought ... Google began its trial last August with technology magazines, allowing advertiser members of its Adwords keyword search auction programme to bid in auctions for print ad space in magazines such as Future ... participating publishers include Rodale, Primedia and Cnet. In total, Google is offering ads in six car titles ...
By by Staff / Brand Republic 10-Feb-06
Adstream inks deal with BBC Magazines for digital print ads
to provide print ad materials across the division's 31 titles, including car title Top Gear and music ... format. The deal, which aims to encourage advertisers to change to digital delivery for print ads ... ,000 ads would be affected annually by the new process. Mike Palmer, director of print publishing ... to monitor the status of an ad in the print process. In April, BBC Magazines Bristol launched a one-off e ...
By Alex Donohue / Brand Republic 10-Apr-07
The Economist launches spring ad push
LONDON - The Economist is launching a series of print ads to highlight the quality of its ... The campaign has been created by The Economist s long-standing ad agency Abbott Mead Vickers BBDO ... is the art director. The ads break on May 3 and will run in railway stations, black cabs, magazine ... , independence and intelligence. Our readers, and people like them, want smart media. These ads will encourage ...
By Jennifer Whitehead / Brand Republic 28-Apr-08
NMA to use neurological technology for ad research
to use neurological technology that will allow market researchers to assess consumer responses to print ... , is designed to calculate what it describes as an ad's "a-ha factor", by gauging consumer's recognition and awareness of print ads. It is understood to be the first time the technology has been used for a ... . Millward Brown said a pilot study of Brain Fingerprinting found that newspaper ads "greatly enhanced ...
By by Alex Donohue / Brand Republic 02-Oct-06
Levi Strauss rolls twisted-seams campaign into Europe
, with new TV and print ads launching on February 22.
By Anna Clarke / Brand Republic 07-Feb-01
Bravo forced to pull US ads for Cold Feet series
US cable channel Bravo has had to pull a series of print ads promoting the UK ITV hit comedy series ... LONDON (Brand Republic) – US cable channel Bravo has had to pull a series of print ads promoting the UK ITV hit comedy series Cold Feet after they were rejected by number of US publications for showing ... the launch of the series in 25 markets across the US. It will use national and local print, spot cable ...
By Claire Billings / Brand Republic 30-Nov-00
Racy semi-naked ads pushing gambling at under-18s banned
LONDON – The advertising watchdog has taken the unusual step to have print ads by online betting ... of the investigation. Pool gambling is legal for anyone over 16, but all print ads appearing in paid-for space must ... The ads, which have appeared in Metro, a men's lifestyle magazine and as a promotional leaflet, feature naked girls with the word "banned" covering their breasts. The straplines on the ads include ...
By by Sarah Woods / Brand Republic 30-Mar-06
Mortgage ads to lose small print
LONDON - Small print on mortgage advertisements is to be abolished in a new round of regulations ... The watchdog wants mortgage lenders to make the less-attractive parts of a mortgage deal, which is usually contained in the small print, as prominent as the benefits offered in the ads. The regulator ... by consumers because they appear in the small print. A spokesman for the FSA said that as part of the new ...
By Claire Billings / Brand Republic 15-Jun-01
NSPCC looks for donors in cross-media 'click' drive
week, incorporating TV, outdoor and print ads as part of its efforts to end child abuse 'with a click'. ... be part of the solution starting with just a click. The TV and print ads are a powerful reminder ... . The print and TV ads for the Be The Full Stop campaign, which breaks on October 15, were devised by Eoghain ... NSPCC said the ads would aim to encourage donors to contribute to its work to stop children ...
By Alex Donohue / Brand Republic 08-Oct-07
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- GOOD BENEFITS, Central London
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- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
