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Publicis acquires mobile marketing firm

will become the mobile marketing arm of Publicis Groupe Media, for an undisclosed sum. ... purchases of banner ads and key words on mobiles. Mars will become head of mobile of Publicis Groupe Media ... Groupe Media, have been appointed to the Phonevalley board. Jack Klues, chairman of Publicis Groupe ... Starcom Mediavest Group and ZenithOptimedia, which Publicis already owns. Phonevalley, which was founded ...

By Jacquie Bowser / Brand Republic 06-Sep-07

Haupt to step down as president and COO of Publicis

at Publicis Groupe, but is to stay on as chairman of recently formed media division Publicis Groupe Media. ... Groupe Media, which was formed in September to house the media agencies Starcom MediaVest Group and ZenithOptimedia, Haupt will act as a consultant to Publicis Groupe chairman and chief executive Maurice Levy. Haupt came to Publicis Groupe by way of Bcom3, of which he was chief executive when it merged ...

By Jennifer Whitehead, / Brand Republic 08-Dec-04

Vivaki launches Digitas Australia

LONDON - Vivaki, the Publicis Groupe strategic media unit, has launched interactive agency Digitas ... Publicis Groupe's Starcom MediaVest Group and Zenith Optimedia, as well as creative agencies Saatchi ... . "Australia is a priority market for Publicis Groupe and Digitas. We have global clients that demand ... projects, servicing and support for media agencies and servicing for international Digitas clients. Kevin ...

By Jacquie Bowser / Brand Republic 17-Mar-09

Publicis lands $300m US media account for banking giant

to Publicis Groupe's Zenith Media, according to reports. ... Zenith Media beat Carat and Media Planning Group to the account, which has been swelled by July ... . Prior to the review, JP Morgan Chase's media was handled by Interpublic's Initiative and Bank One's media by Carat, part of the Aegis network. The client appointed McGarry Bowen, New York, to its retail ...

By Staff, / Brand Republic 20-Jan-05

Renetta McCann takes top role at Starcom as Klues is promoted

to take over the running of Publicis Groupe Media, which oversees the company's two media networks. ... Publicis Groupe Media was created in September last year with the purpose of strengthening Publicis' two media brands, Starcom and ZenithOptimedia, to avoid client conflicts. Klues elevation ... and ZenithOptimedia to develop strategies that further enhance our competitive advantage. "Publicis Groupe Media ...

By by Jennifer Whitehead / Brand Republic 27-Oct-05

Sara Lee consolidates $200m US account into Starcom

polish, has consolidated its estimated $200m media buying and planning into Publicis Groupe media agency ... ZenithOptimedia, OMD and Media Planning Group, the Martin Agency and Mullen all lose business. According to Chaden: "By consolidating these responsibilities, we will improve our media strategy and execution ... Starcom already handled media for several of Sara Lee's brands, including Sara Lee's two biggest ...

By Staff, / Brand Republic 30-Jan-04

Vivaki partners with Facebook for social media launch

LONDON - Vivaki, the Publicis Groupe strategic media unit, has partnered with a number of social ... media firms from across Publicis Groupe and in the wider world. The social media partners, including SocialMedia.com, BzzAgent, Converseon, GoViral and Techlightenment, will combine with a number of Publicis ... of the Real Social Suite: Reach - Publicis agencies will tap into the mass reach of social media across ...

By Staff / Brand Republic 06-Mar-09

Publicis launches group digital operation

LONDON - Publicis Groupe is launching a new digital division named Vivaki, headed by Jack Klues ... Kenny, head of Digitas, and Klues, chairman of Publicis Groupe Media, have taken on the roles ... of Publicis Groupe, said: "The explosion of digital over the last ten years has led to a revolution without ... Vivaki to strengthen their existing operations." As part of the launch of Vivaki, Publicis Groupe has ...

By Jacquie Bowser / Brand Republic 25-Jun-08

Publicis creates media board but denies merger plans

PARIS - Publicis Groupe has emphatically denied that the creation of a new board to oversee its ... . "What Publicis Groupe Media will not do is merge together our global networks," he said. Instead ... on providing outstanding service to their clients, the members of Publicis Groupe Media will carefully evaluate ... of the backroom operations at the two networks. The new media board will be led by Publicis chief operating ...

By Jennifer Whitehead, / Brand Republic 10-Sep-04

Publicis Groupe shares downgraded

LONDON - Shares in Publicis Groupe dipped slightly on the news that its stock had been downgraded ... No further details were available, except that the group had retained its 45 ( 27.59) price target. Its shares were trading at 36.75 ( 22.53) at 3pm yesterday. Publicis is the world's fifth-largest advertising and communications group. It owns the eponymous Publicis, media planning and buying firm Optimedia ...

Brand Republic 08-Jun-01

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