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Half of UK and US readers would pay for online news
LONDON - The latest survey of consumers' attitudes to paying for online content shows that 48 ... , Norway and Finland via Research Now's online research service. The figure is markedly higher than a ... per month are you willing to pay to get online news on your PC or mobile?", including zero as one ... ranged from $3 for the US and Australia, $4 ( 2.40) for the UK up to $7 for Italy. The upper limit ...
By Daniel Farey-Jones / Brand Republic 17-Nov-09
Online reviews key to purchase decisions
online reviews before making product purchases. ... A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy as having the most influence on their purchase decisions, above friends and family at 20%. Older media ... % of respondents said they were more likely to check online for reviews before making a purchase than compared ...
By Staff / Brand Republic 27-Oct-09
Online glasses retailer Retrospecs in Jazz FM sponsorship
LONDON - Online spectacles retailer Retrospecs, purveyor of the "nerdcore" glasses currently ... Retrospecs.co.uk is using the sponsorship to promote its Black Eyewear range of 1950s-inspired black plastic designs, favoured by jazz musicians like Dizzy Gillespie and Benny Goodman. As part of the sponsorship of Bob Sinfield's Saturday afternoon show, Retrospecs is running an online competition for 12 ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
New York Times wrestles with online charge method
for content online after wrestling for months with the issue. ... ". The paper quoted Lauren Rich Fine, a professor at Kent State University and a former Merrill Lynch media ... highlights the fear among newspaper executives of driving away online readers if content is no longer free ...
By Staff / Brand Republic 02-Nov-09
Online finance tool closes in on official launch
LONDON - Money Dashboard, an online service helping people keep track of their money across ... and has been running a social media campaign across various online channels including Twitter , LinkedIn ... secure and free online personal finance service that helps individuals and families to manage their money more effectively. It is a piece of software that links into a user's online financial accounts ...
By Jacquie Bowser / Brand Republic 23-Oct-09
Digitalis Media appoints Mark Wood as chairman
LONDON - Search optimisation and online reputation management firm Digitalis Media has appointed
By Jacquie Bowser / Brand Republic 03-Nov-09
BlackBerry to introduce ads in apps
LONDON - RIM is launching a new service to allow developers of apps for its Blackberry range ... The BlackBerry Advertising Service will provide developers with access to a large pool of ad units from mobile ad networks including Jumptap, Lat49, Milennial Media, Navteq and Quattro Wireless ... as integration into the Omniture Online Marketing Suite for more advanced analytics. Rim is also promising ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Katie Price undie range axed by Asda following poor sales
LONDON - Asda has dropped its range of Katie Price lingerie after poor sales and damaging publicity ... Price signed a three-year 1.5m deal with the retailer to produce the range in 2006. According to reports, the range has not been selling well despite heavy discounting. According to a report in the Daily Mirror, the decision to axe the range was also influenced by the poor publicity surrounding Price ...
By James Quilter / Brand Republic 26-Oct-09
Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media
in advertising, digital, marketing and media. ... and deputy managing director to help him run the business. ( Media Week ) Adconion Media Group , the online ... targeting, sponsored text listings and display advertising. ( Media Week ) And AOL's new board has been ... , Fredric Reynolds, James Stengel and Jim Wiatt. ( Media Week ) I-level Group has hired Natalie Mead ...
By Joe Gill / Brand Republic 30-Oct-09
Profits decline 37% at Independent News & Media
LONDON - Independent News and Media has announced a 37% fall in profit for the 43 weeks preceding ... year operating profit before exceptionals forecast for 2009 is expected to be in the range 170 million ...
By James Quilter / Brand Republic 29-Oct-09
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