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Reader's Digest considers possible bankruptcy
NEW YORK - Reader's Digest Association, one of the pioneers of direct mail marketing, has appointed ... as the recession took hold. This week, however, Reader's Digest Association announced plans to publish three new ... quarterly basis. Reader's Digest publishes 50 editions of its magazine in 21 languages in more than 80 ...
By Staff / Brand Republic 04-Mar-09
Reader's Digest to sell to private equity firm for $2.4bn
NEW YORK - US magazine publisher Reader's Digest Association has accepted a $2.4bn (£1.3bn) bid ... . Shares at Reader's Digest Association rose by more than 7% to $16.88 yesterday when the news broke ... Ripplewood Holdings has reportedly offered a bid of $17 a share for Reader's Digest magazine ... its iconic status in the publishing industry, Reader's Digest has been in decline since the mid-90s ...
By by Alex Donohue / Brand Republic 17-Nov-06
Reader's Digest US plans to file for bankruptcy
LONDON - The publisher of Reader's Digest, which sells itself as the world's largest circulation ... Normal 0 The Reader's Digest Association (RDA) said it has agreed with its senior lenders it would be possible for it to enter voluntary Chapter 11 bankruptcy as part of a plan to reduce its debts ... from RDA's lead title Reader's Digest fell 18.4% last year and is down another 7.2% in the first six ...
By Staff / Brand Republic 18-Aug-09
Entire hands Reader's Digest data sales to M&RS
-strong Reader's Digest database. ... The database is held in-house by Entire, which has worked for Reader's Digest since the agency ... continue to meet Reader's Digest's objectives for growth while delivering top quality data for end users ... . Daryl Mowbray, associate director of media sales, said it was a considerable result to be appointed ...
By by Daniel Farey-Jones / Brand Republic 16-Feb-06
Yahoo! poaches Reader’s Digest executive
In an effort to widen its management team Yahoo! has poached Reader’s Digest’s senior vice ... Mallett. Coleman played a large part in turning around Reader’s Digest’s fortunes after its poor ... LONDON (Brand Republic) - In an effort to widen its management team Yahoo! has poached Reader’s Digest’s senior vice-president Gregory C Coleman as its executive vice-president of North American ...
By Louise Banbury / Brand Republic 21-Mar-01
Reader's Digest editor to move to Evening Standard
LONDON - Sarah Sands, the editor-in-chief of Reader's Digest, is to join the Evening Standard ... editor Andrew Bordiss will remain in his role. When Sands joined Reader's Digest in March 2008 she ... magazine ABC figures. Chris Spratling, UK managing director of Reader's Digest, said: "Sarah has been a ... wish her well." Sands said: "Reader's Digest is a truly special magazine, epitomising values that I ...
By Daniel Farey-Jones / Brand Republic 20-Feb-09
Phonetics wins outbound work for Reader's Digest
LONDON - Reader's Digest has appointed Phonetics to handle its latest outbound telemarketing ... of the offer are undisclosed but Reader's Digest confirmed that it was a product promotion designed to get ... that we can help Reader's Digest re-establish its relationship with customers." Phonetics first won the Reader's Digest business in 1996 when it was part of Hoeseasons Holidays with a contract to handle ...
By Jules Grant, / Brand Republic 25-Feb-04
Radio Times editor poached by Reader's Digest
at Reader's Digest magazine in the UK. ... at Reader's Digest as "just too good to miss", said the magazine has potential for growth. A major ... , managing director of Reader's Digest, said: "We are absolutely delighted to have secured the talents ... and we're confident that she will make a huge impact at Reader's Digest." ...
By Daniel Farey-Jones / Brand Republic 15-Apr-09
Reader's Digest signs Absolute Movers deal with Experian
LONDON – Reader's Digest has signed a deal with Experian to use the Absolute Movers file ... Stephen Boyle, head of marketing services for Reader's Digest, said: "The breadth, depth and recency of data Experian's file provides will help us further improve our goneaway suppression strategy ... genuine home moves are suppressed from receiving our direct marketing communications." Reader's Digest ...
By by Julia Pearlman / Brand Republic 08-Nov-05
Visa voted most trustworthy brand by Reader's Digest
, according to research conducted by Reader's Digest magazine. ... of brand management for Visa Europe, said: The Reader s Digest awards are a glowing endorsement ... brand over the last 12 months. The Reader s Digest European Trusted Brands is an annual study ...
By Jacquie Bowser / Brand Republic 23-Mar-07
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