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Reebok iPhone game lets friends compete
LONDON - Reebok has released an iPhone game that offers multi-user competitive play and rewards ... be redeemed on the reebok.com website . James Hilton, joint managing director of Inside Mobile, said: "Reebok has been able to fuse brand engagement and direct response goals within this highly addictive mobile app. It is another great example of Reebok's leadership within the mobile channel." ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
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