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Royal Navy relaunches website to boost recruitment
LONDON - Twentysix London has revamped the Royal Navy recruitment website to introduce Web 2 ... heroes , tying in with the Royal Navy tagline Life without limits . It is timed to coincide ... staff talking about life in the Royal Navy. Twentysix London won the COI managed account in September ... creative director who was involved in the pitch for the Royal Navy account. A spokesperson from ...
By by Charlie McCathie / Brand Republic 30-Jan-07
Saatchi & Saatchi to overhaul Royal Navy's image
LONDON – Saatchi & Saatchi has won the task of revamping the Royal Navy's image to create a more ... According to a report in the Daily Telegraph, the Royal Navy has paid Saatchi & Saatchi around ... that the Royal Navy did not present a very coherent image. Saatchis told The Royal Navy that its image needed ... "Royal Navy" underneath, needed replacing. The Navy felt that the fluttering white ensign did not get ...
By Gordon MacMillan, / Brand Republic 30-Sep-03
IMG Media to raise awareness for Royal Navy
LONDON - Royal Navy has appointed IMG Media as its licensing and merchandising agency to increase ... the image and reputation of the Royal Navy, support recruitment activity and events with merchandise tailored to meet specific requirements, develop a trading reputation and generate revenue. Royal Navy ... : "IMG believes that the Royal Navy and its broad range of sub brands, such as the Royal Marines, have a ...
By by Sarah Woods / Brand Republic 21-Jul-06
Royal Navy launches online campaign to recruit aircrew
LONDON - The Royal Navy is launching a targeted email recruitment drive and online advertising ... to the Royal Navy website . If you have an opinion on this or any other issue raised on Brand Republic ... opportunities with the Royal Air Force and others in the 16- to 23-year-old age group with an interest ... . The creative features the line "Join the Navy and work here" next to an image of a desk and then the words "and ...
By by Joe Lepper / Brand Republic 11-Apr-05
Royal Navy to review £10m ad and media account
LONDON - The Royal Navy is to review its estimated £10m advertising and media account, currently ... The Royal Navy has asked a mix of communication planning and creative agencies to develop a new ... with media agency Mediaedge:cia, which has also been attached to the Royal Navy for around 20 years ... in the Royal Navy. In addition, it is believed to include cinema and press activity and concentrate on men ...
By by Sarah Woods / Brand Republic 17-May-06
Royal Navy hunts engineering recruits through iPhone app
LONDON - The Royal Navy is using an iPhone app to recruit new engineering talent by challenging ... Office of Information. Retained agency Glue also worked on the campaign. Called the Royal Navy Engineer ... and then players are invited to challenge a friend to play the game or visit the Royal Navy website for more ... demonstrating how challenging and rewarding a Royal Navy Engineer Officer career can be was a key objective ...
By Staff / Brand Republic 16-Nov-09
Carat awarded £5m Royal Navy planning brief
LONDON - Carat has taken the £5m communications planning account for Royal Navy recruitment from ... years. The account was pitched through the COI, after the Royal Navy decided to try to achieve ... will target 16- to 24-year-olds in an attempt to raise awareness of careers in the Royal Navy. Last April, the Royal Navy launched an email recruitment drive and online advertising campaign aimed at promoting ...
By by Staff / Brand Republic 13-Jun-06
Navy's special forces to be given a rebrand
LONDON – In the run-up to a possible second Gulf war, the Royal Navy's Special Boat Service ... The secretive navy unit, which is largely drawn from the ranks of the Royal Marines, is to get its own cap badge and stronger identity. Members of the 230-strong force currently wear the Royal Marines ... to replace the Royal Marines badge with a new one of its own, comparable with the SAS's own distinctive badge ...
By Gordon MacMillan, / Brand Republic 20-Sep-02
C4 may cancel Middle East drama over Iran hostage crisis
, involving 15 British Royal Navy sailors and marines. ... efforts to secure the release of 15 Royal Navy sailors who were captured by Iranian forces on March 23 ... . The news comes as negotiations over the release of the Royal Navy personnel enters a critical stage between ... soldiers from the Royal Regiment of Fusiliers who were convicted in 2005 of abusing Iraqi prisoners ...
By Alex Donohue / Brand Republic 04-Apr-07
BBC shows up Sky News missile firing report as fake
LONDON - A news report filmed by Sky News from a Royal Navy submarine, which appeared to show a ... . It is the second storm the BBC Two documentary has created. In a recent episode, it exposed how a Royal Marine ...
By Claire Billings, / Brand Republic 17-Jul-03
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