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SAB Miller to back Pilsner Urquell with £50m campaign
LONDON - SAB Miller is to back its premium Czech beer Pilsner Urquell with a £50m international ... The move is likely to come as surprise to the industry following South African Breweries' £3.6bn acquisition of Miller Brewing. It had been expected that SAB would push Miller globally and particularly in Europe where Miller is not so strong. According to SAB Miller chief executive Graham MacKay, "We made ...
By Staff, / Brand Republic 29-Jul-02
Fell takes marketing director role at brewer SAB Miller
appointed as marketing director for SAB Miller. ... Fell will be responsible for developing SAB Miller's portfolio of international brands including Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. Fell replaces Mark Sherrington, who ... by Cadbury at the end of 2002 for £2.7bn. Graham Mackay, chief executive of SAB Miller, said: "Continuing ...
By by Sarah Woods / Brand Republic 10-Jul-06
Tapping into emerging markets through effective communications
brands like American Express, SAB Miller and Xerox on communicating effectively in foreign markets.
By SpeakersChannel.tv / Brand Republic 29-Apr-09
Ogilvy tightens grip on Miller brands
for Miller Genuine Draft, part of the second-largest brewing company in the US. ... was taken over by South African Breweries, with SAB changing its name to SABMiller. SAB acquired Miller from ... by the WPP Group. However, reports say that Ogilvy New York, which already handles Miller Lite, has been ... the work. This has lead to a personnel change on the account at JWT. Ogilvy's advertising for the Miller ...
By Staff, / Brand Republic 31-Jul-02
Added Value founder takes marketing director post at SAB
director of Lever Spain with pan-European responsibility for several household product categories. SAB is acquiring the Miller Brewing Company, which will make it the biggest brewer in the world, employing more ...
By Claire Billings, / Brand Republic 03-Jul-02
Crispin Porter resigns $175m Miller account
NEW YORK - Crispin Porter & Bogusky has resigned its $175m (£89m) Miller Brewing advertising ... The agency won the SAB Miller account for Miller Lite just over a year ago. It follows a shake-up of the roster last year i n which Wieden Kennedy was dropped from the Miller roster after 10 years. That split ... of MDC Partners, has created work for Miller Lite as well as the Miller High Life brands. Most recently ...
By Staff / Brand Republic 26-Mar-07
MillerCoors forces Interpublic agency off rival's roster
between Canada's Molson Coors and South Africa's SAB Miller. Interpublic agency DraftFCB handles all media planning for MillerCoors as well as creative on its two biggest brands, Coors and Miller. Deutsch's ads for Anheuser-Busch have not been aired, but one was intended to highlight the fact that Coors and Miller ...
By Staff / Brand Republic 07-Aug-09
JWT faces prospect of losing US Foster's account
, with SAB changing its name to SABMiller. SAB acquired Miller from Philip Morris. If you have an opinion ... Miller Brewing, which markets Foster's in the US, has already shifted part of the creative work for Miller Genuine Draft from JWT to sister WPP shop Ogilvy & Mather in the summer. Ogilvy is also ...
By Staff, / Brand Republic 02-Oct-02
ITV appoints Smith and Wilson as client service directors
Smith joins from Ogilvy, where he was global business director on clients including brewer SAB Miller, GlaxoSmithKline, FMCG giant Kraft and American Express. Wilson joins ITV from BBH in New York, where she ran the Levi's account. Previously she was at BBH in London, and at UK-based independent ...
By by Mark Banham / Brand Republic 05-Oct-06
EuroLab extends its reach
). Their clients include Pepsi, SAB Miller and Electrolux. In Spain, Cencomed, Spain's leading independent media ...
By by Heydon Prowse / Brand Republic 01-Mar-06
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