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SCA picks Broadsystem to combine data and sampling task
LONDON - SCA Hygiene Products in the UK has appointed Broadsystem to host, manage and enhance its ... Broadsystem has been handling the Tena sampling contact centre service since November 2005. As part of the appointment, the database management and contact centre will combine to enable SCA to manage its direct marketing campaigns more efficiently in addition to creating cost savings. Broadsystem ...
By Joanne Payne / Brand Republic 26-Feb-07
SCA backs Triple Velvet launch with £15m integrated push
LONDON - SCA Hygiene Products is launching a £15m marketing initiative, which will include TV ... the product, reinforcing the softness message. Dieter Bocher, marketing director of SCA, said: "The new ... in business suit who runs the Velvet factory. Triple Velvet toilet tissue is a new three-ply product that has ...
By by Staff / Brand Republic 07-Feb-06
BBH and SCA Hygiene part company after four years
LONDON - Bartle Bogle Hegarty and SCA Hygiene have parted company after a four-year relationship ... of the advertising. BBH and SCA worked to position SCA s Bodyform and Libresse products as challenger brands ... it is unclear if the account will be the subject of a competitive pitch or handed to another SCA Hygiene roster agency. SCA Hygiene appointed BBH to its 50m pan-European creative account in November 2003 after ...
By Joanne Payne / Brand Republic 01-Jun-07
Bodyform asks women to vote with £5m fully integrated campaign
LONDON - SCA Hygiene Products is launching a £5m fully integrated marketing campaign to promote its
By by Julia Pearlman / Brand Republic 16-Jan-06
Rocket Science hires new MD for Snapshot division
LONDON – Data consultancy Rocket Science has hired Jim Bradley, a former managing director of SCA ... -chip companies, including 15 years at Mars. He has also been managing director at SCA Hygiene Producs UK, which owns brands including Double Velvet and Bodyform, managing director at Scholl Consumer Products ...
By by Daniel Farey-Jones / Brand Republic 20-Sep-05
Velvet toilet paper launches interactive website
LONDON - Velvet, the SCA Hygiene toilet paper brand, has launched a consumer-focused website ... in partnership with Letterbox, which specialises in kids mail-order products. It will target 165,000 mums who ...
By Jacquie Bowser / Brand Republic 10-Aug-07
And another thing... the production manager
industry, Scot McKee, managing director of Birddog , bravely tackles the production manager. ... Production managers simply have to be female. That's the first thing. Without wishing to appear ... that you need in the production department, it's the ability to multi-task. So if you're a bloke, forget it ... 're probably girls too. So anyway, there's your production manager and there isn't another role in the agency ...
Brand Republic 24-Oct-03
Flynn Productions expands in-house post-production department
LONDON - Flynn Productions is expanding its post-production department over the next few months ... The production company, which specialises in music videos, commercials and design production, is developing a new in-house production department, headed by Flynn's newest recruit, producer Anna Smith. Smith said: "Many of Flynn's creative and directing team already animate and edit their own work. Now ...
By by Julia Pearlman / Brand Republic 05-May-05
Celador Productions acquired in management buyout
LONDON - Celador Productions, the production company behind Channel 4's 'You Are What You Eat ... The management team sharing ownership of the production company are: Danielle Lux, managing director; Heather Hampson, director of production; and Murray Boland, head of factual. Paul Smith, the outgoing Celador Productions chairman, is supporting the buyout and will remain a shareholder ...
By by Mark Banham / Brand Republic 04-Jan-07
Nexus Productions takes on Sylvester as producer
by Nexus Productions as producer. ... Sylvester has more than 12 years' experience in advertising and music video production. Her commercials experience includes working with advertising agencies Lowe and Mother and production companies ... make her an ideal addition to our production office." Sylvester said: "Every time I see work ...
By by Sarah Woods / Brand Republic 31-Aug-06
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