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Dettol tops ranking of most motivating TV ads
Mercury measures how an ad positions a brand emotionally and whether consumers are likely to go on to make a purchase. Paul Baker, head of Mercury, said: "An increased awareness of protecting yourself and your family against germs, caused by the recent publicity of swine flu and E coli breakouts, is likely ...
By Daniel Farey-Jones / Brand Republic 03-Nov-09
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
Maggioni to the new role of international sales director. ( Media Week ) Vizeum has hired Sally ...
By Sarah Shearman / Brand Republic 23-Oct-09
Guardian's Bracken sees developer partnerships as digital way forward
to get online, suggested Iris Digital chief executive John Baker. "I think the government has a huge ...
By Daniel Farey-Jones / Brand Republic 20-Oct-09
The Market Creative targets bakers' heritage for GH Sheldon rebrand
-based baker, placing a nostalgic spin on its packaging for products including the oven bottom muffin, baps ... the baker's range and reinforce the brand's heritage. Sue Benson, managing director at The Market Creative ...
By Susan Billinge / Brand Republic 06-Oct-09
AOP appoints Lee Baker as director
LONDON - The Association of Online Publishers (AOP) has appointed Lee Baker, previously commercial ... Normal 0 Baker replaces acting director, Liz Somerville, who left the AOP in the summer, having covered the position on a temporary basis since 2008, when Ruth Brownlee stepped down to spend more time with her family. In his new position, Baker will report to AOP co-chairs, Alison Reay ...
By Darren Davidson / Brand Republic 24-Sep-09
Time to Change launches online mental health videos
with schizophrenia, Stuart Baker-Brown, who explains that he is often discriminated against as people think he ... ', and shows a normal children s party with Baker-Brown scaring the children with a giant spider made out ... and 4m from Comic Relief . Sue Baker, director of Time to Change, said: "Both films have been designed ...
By Rachael Gallagher / Brand Republic 10-Aug-09
Life wins Bakers Complete dog food account
Bakers, part of Nestle's Purina pet food division. ... Normal 0 Bakers is the most recent win for the company and comes after two other wins earlier this month. All three were through competitive pitches. Having joined Nestle's roster Life is also set work to work on initiatives for its confectionery division. In the middle of July the agency ...
By Daniel Farey-Jones / Brand Republic 28-Jul-09
BBC One homeless doc beats ITV1 by 2.5m viewers
', starring Simon Baker as private investigator Patrick Jane, which managed third place with 2.2m viewers (10 ...
By Jacquie Bowser / Brand Republic 26-Jun-09
Craig Nayman joins Friends Reunited as commercial director
Baker, managing director of Friends Reunited Group. Baker said: "This is a fantastic recruit ...
By Jacquie Bowser / Brand Republic 21-Apr-09
Highland Spring bottles introduce organic focus
. Sally Stanley, marketing director of Highland Spring, said: "Our new packaging perfectly reflects ...
By Jennifer Whitehead / Brand Republic 08-Apr-09
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
