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Scrabble social gaming campaign plays on national rivalry
LONDON - Scrabble has launched a website that pits European rivals Belgium and The Netherlands
By Daniel Farey-Jones / Brand Republic 09-Nov-09
Mattel launches official online Scrabble to rival Scrabulous
LONDON - Games company Mattel has launched an official Scrabble application on social networking ... Mattel commissioned digital company Real Networks to create Scrabble by Mattel , but the application, which is still in its trial stage, has had a poor start, attracting just 2,000 daily active users ... that owns the board game in the US and Canada. Scrabble by Mattel therefore has a long way to go before ...
By Jacquie Bowser / Brand Republic 08-Apr-08
Scrabble regains top-selling status after 30% sales rise
LONDON - Scrabble has regained its stature as the UK's best-selling board game after almost 20 ... Sales of Scrabble, which is owned by toy maker Mattel outside the US and Canada, have risen by 30 ... in the Daily Telegraph, which quoted market research firm NPD. Scrabble overtook Golden Balls, a game based ... that this is the first time Scrabble has been the best-selling board game since at least the 1980s, according ...
By Jacquie Bowser / Brand Republic 18-Nov-08
Mattel extends online Scrabble range with single-player game
LONDON - Mattel has licensed the rights to a single-player version of Scrabble for the UK ... Normal 0 In Scrabble Zing single players are challenged to play five rounds against ... Scrabble by Mattel, which cannot be played in the US and Canada, through a development partnership with RealNetworks in 2008. Geoff Walker, senior vice president at Mattel Brands, said: "Just as Scrabble has ...
By Daniel Farey-Jones / Brand Republic 04-Jun-09
Facebook in wrangle with Hasbro over Scrabulous
Hasbro and Mattel, the owners of Scrabble, said it infringed their trademark. ... brands and trademarks. As Mattel owns the rights to the Scrabble trademark outside the US and Canada ... fiendishly playing Scrabble Scrabulous on Facebook. I swear, it s like a Krispy Kreme donut with sprinkles ... to prove. This is an unusual case as Scrabble s owners have the possibility of bringing both copyright ...
By Staff / Brand Republic 16-Jan-08
Scrabulous removed from Facebook in US after Hasbro suit
NEW YORK - Scrabulous, the unofficial online version of the Scrabble boardgame, has been taken off ... Hasbro, which owns the rights to Scrabble in the US and Canada, sued brothers Rajat and Jayant ... infringement of our Scrabble intellectual property, and we are pursuing this legal action in accordance with the interests of our shareholders, and the integrity of the Scrabble brand." Facebook forwarded the request ...
By Staff / Brand Republic 30-Jul-08
Scrabulous creators launch new version of game
LONDON - The creators of Scrabulous, the unofficial online version of Scrabble, have released a new ... Wordscraper features various design changes from Scrabulous, such as circles instead of Scrabble ... the name and design changes could help it avoid any brand confusion with Scrabble. Hasbro, which owns the rights to Scrabble in the US and Canada, sued the Agarwalla brothers over Scrabulous last week, claiming ...
By Jacquie Bowser / Brand Republic 01-Aug-08
RealNetworks in talks with Scrabulous
version of the Scrabble boardgame which attracts over 500,000 daily players on social networking site ... brothers, who created Scrabulous, to bring the official Scrabble game to Facebook users, according to a ... the Scrabble experience for millions of Scrabulous fans . Malik contacted Hankes to ask if Real was looking ... good position to work with them to keep the Scrabble experience on Facebook. Scrabulous was developed ...
By Jacquie Bowser / Brand Republic 03-Mar-08
Facebook army mobilises to save Scrabulous
and Mattel, the owners of Scrabble, from banning the Scrabulous application, which the companies said ... . The Facebook application is an almost identical version to the Scrabble board game and the group s founders ... reads: Many of the daily 500,000+ users of Scrabulous never played Scrabble before, but they were ... they have gone out and bought the real Scrabble board game because they became so addicted to the Scrabulous ...
By Jacquie Bowser / Brand Republic 18-Jan-08
Facebook removes Scrabulous in UK after Mattel complaint
LONDON - Scrabulous, the unofficial online version of the Scrabble board game, has been removed ... and Mattel's complaints follow the launch of their own official Facebook version of Scrabble, created ... an alternative word game, similar to Scrabble, called Wordscraper, which they hope will survive legal challenges ...
By Nikki Sandison / Brand Republic 26-Aug-08
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