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TradeDoubler renames The Search Works as TD Search
LONDON - TradeDoubler has rebranded its UK and France search businesses as TD Search, in what ... Effective immediately, the name change means that TradeDoubler's search business will be known as TD Search throughout the 19 European countries it operates in. TradeDoubler said having a single pan ... in 2010 to manage digital marketing programmes across search, display and affiliate marketing. Simon ...
By Daniel Farey-Jones / Brand Republic 20-Oct-09
Blue Barracuda retains Zoopla search work
LONDON - Digital agency Blue Barracuda has retained the search business for property portal Zoopla ... Media Group. Blue Barracuda, which has held the paid search Zoopla account since March 2008, will now ... fresh and innovative, integrating with on-site search activity, the needs of our sales team and Google ...
By Staff / Brand Republic 19-Nov-09
Microsoft and Google add real-time Twitter search
LONDON - Microsoft and Google have both signed search deals with Twitter to make tweets appear ... in the US only. Microsoft said the Twitter agreement on Bing will see tweets relating to search terms appear and automatically update on the search page. Users can also click on 'See more tweets about ... , saying it had reached an agreement with Twitter to include updates in Google search results ...
By Jennifer Whitehead / Brand Republic 22-Oct-09
Google develops commerce search in time for Christmas
LONDON - Google is attempting to make some cash from online retailers by creating a search service ... Google Commerce Search can be added to retail sites with functions such as shopping by category ... related items search. It automatically includes a synonym feature and a spellchecker. Google hasn ... and the number of search enquiries made on the site each year. On the official Google Blog, the engineers behind ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
Google adds music to search in MySpace deal
search results starting in the US today. ... Music-related search results will present links to songs which when clicked will bring up pop-up players supplied by Google's new partners. The MySpace pop-up player will have information on tour dates, links to videos and digital downloads, as well as a button for music and ticket sales. Google said ...
By Jennifer Whitehead / Brand Republic 29-Oct-09
Study identifies weakness in Labour Party search strategy
political search study highlights that many of the Labour Party's policies are buried on the fifth page ... Tamar, the natural search conversion agency, has today released the results of its first Political Search Index, which tracks how easy it is for voters to find official policy information from ... Search Index with Conservatives.com appearing in an average ranking of 1.5 in Google's natural search ...
By Jacquie Bowser / Brand Republic 20-Oct-09
Jellyfish to handle search drive for Haymarket consumer titles
The aim is to drive annual subscriptions, trial offers and gifts by linking people from paid search ads to dedicated campaign sites, also being built and run by Jellyfish. Future activity will cover motoring titles F1 Racing, What Car?, Autosport and Autocar, and Jellyfish has just launched ...
By Daniel Farey-Jones / Brand Republic 21-Oct-09
British Heart Foundation appoints Agenda21 for paid search business
Foundation to manage its paid search campaign. ... Activity will include full planning and execution of paid search recommendations, including ... , said: "Search has already started to improve how we communicate with the right people, in the right way, at the right time. "With Agenda21 we're hoping to increase the effectiveness of our search activity ...
By Jacquie Bowser / Brand Republic 12-Nov-09
News Corp may hide sites from search engines after paywall is erected
newspapers, it will block search engines such as Google from adding its content to their search results. ... to the search engine. Murdoch replied: "I think we will. But that's when we start charging." Earlier he had questioned the value of visitors to websites delivered by search engines, saying that they did not become ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Bing moves out of beta for imminent full UK launch
LONDON - Microsoft has said its Bing search engine is now out of beta in the UK ... of our new search experience in the mass media in the coming days." "This consumer outreach will combine ... predecessor Live Search in August 2008. ...
By Daniel Farey-Jones / Brand Republic 13-Nov-09
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