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Optimism in DM market up despite tough environment

LONDON - Optimism in direct marketing is on the rise with businesses reporting a better third ... marketing, with 72% of businesses predicting that business will be better in three months' time and only 3 ... business-to-business committee, showed that increased optimism was most marked in door to door, email ... . However, despite the optimism, nearly a third or 31% of respondents said they had taken in less business ...

By Staff, / Brand Republic 03-Dec-03

US sends 10 times as much B2B mail to the UK

LONDON - Business-to-business direct mail coming out of the US to the UK is 10 times more than

By by Sam Matthews / Brand Republic 18-Oct-05

Church sends message through Facebook

Christmas was the perfect time to get the Christian message across. He said: [Facebook] is a quick ...

By Jacquie Bowser / Brand Republic 03-Dec-07

BHF sends out grave message in national campaign

The Daily Telegraph, Sunday Express, The Times, The Observer, The Scotsman and Sunday Herald. Magazine inserts will go inside lifestyle titles including You Magazine and the Sunday Times Magazine. A ...

By by Julia Pearlman / Brand Republic 06-Jun-05

Barratt Homes sends message to Chancellor in Metro advert

The full-page advert sends a message to the Chancellor, Alistair Darling, saying: "Don't worry Darling, we're already paying stamp duty for our buyers." It then goes on to say: "Alistair Darling ... number of deals to help first-time buyers or those wishing to move up the property ladder including ...

By Louisa Barnett / Brand Republic 07-Aug-08

Birds Eye campaign sends message to food industry

of any artificial preservatives. It is hoped that the campaign will send a bold message to the food ... time, please consumers who are becoming increasinlgy concerned about what food they eat. The ad shows ...

By Jules Grant, / Brand Republic 06-Jul-04

Return of Desperate Housewives sends ratings soaring in the US

-aged women living in an affluent American suburb after their friend commits suicide. It stars one-time Bond ...

By by Sam Matthews / Brand Republic 27-Sep-05

Celebrities send themselves up for breast cancer campaign

the first time Breakthrough Breast Cancer has used a male celebrity to advertise the campaign in its 11-year ...

By Nikki Sandison / Brand Republic 29-Apr-08

Ad budgets show optimism not seen since dotcom boom

. Traditional media looks set to benefit from the increased optimism after a year where there was no real growth ... amount than at any time since the second quarter of 2002. Internet adspend was also up, with the last ...

By Jennifer Whitehead, / Brand Republic 20-Jan-04

It didn't work so send them out more

it for a few years and even look back at it from time to time, writes Steve Gass, IT director of Opus ... So what if only 43% of people opened our mailshot? We can always send out twice as many. What does it matter if they only spent a few seconds looking at it? Send it again. Who cares if only a twentieth of 1%respond? If we send ten times as many, we'll get 10 times more responses. In other words, just how long ...

Brand Republic 28-Feb-03

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