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Reclassifying the silver surfer
. But the fact that the term 'silver surfers' has been eschewed by the week's organisers in favour of this new ... as silver surfers are not only in danger of appearing patronising, but they are also failing ... . While silver surfers was a neat way of labelling the older generations online, the picture in 2008 ...
By Iain Dawson / Brand Republic 22-Aug-08
Opinion: Reclassifying the silver surfer
is not solely a young person's playground. But the fact that the term "silver surfers" has been eschewed ... refer to all internet users aged over 50 as silver surfers are not only in danger of appearing ... of the country's most affluent people. While silver surfers was a neat way of labelling the older generations ...
By Iain Dawson / Brand Republic 28-Aug-08
Silver surfer numbers reach 11.5m across Europe
in five silver surfers being female. If you have an opinion on this or any other issue raised on Brand ... The research by Nielsen//NetRatings says that Sweden has the highest proportion of older internet users, with 19.4% of people online aged over 55. In the UK, 17.3% of surfers are in that age bracket ...
By Jennifer Whitehead, / Brand Republic 17-Nov-03
Age Concern project aims to put silver surfers online
LONDON - Age Concern has this week launched its first Silver Surfer Festival, a month long ... A campaign of national and local publicity will invite pensioners to turn up at their local Age Concern offices and drop in centres for a free guided tour of the web. The sessions will be run by older people and designed to provide a friendly, social environment. Silver surfers will be shown how ...
By Juliette Garside, / Brand Republic 13-May-03
Fox uses Wiki for Fantastic Four site
of the 'Fantastic Four - Rise of the Silver Surfer', which allows fans to add and edit content as if it was a ... . It also allows users to share information about the Silver Surfer in multiple languages, including English ... and external links. Fantastic Four - Rise of the Silver Surfer is the second Fantastic Four movie and again ... for those fast and true fans to share their knowledge and love for the Silver Surfer with a whole new ...
By Jacquie Bowser / Brand Republic 23-May-07
Silver surfers claim bigger share of online population
LONDON - The proportion of older people to the overall online population is growing, with the opposite true for under 25s, according to research by Nielsen Online.
By Nikki Sandison / Brand Republic 18-Dec-07
DWP targets silver surfers with social networking site
LONDON - The Department for Work and Pensions has unveiled a social networking website to encourage direct communication with the government and debate among older people about the issues that matter ...
By Staff / Brand Republic 29-Oct-07
Ex-Blue Peter presenter launches computer for silver surfers
LONDON - Over-50 and "terrified" of going on the internet? Then help is at hand with the Valerie Singleton-backed launch of a new "simple to use" computer for the older market.
By James Quilter / Brand Republic 12-Nov-09
Surfers flock to gambling websites
Gambling websites are pulling in the surfers in increasing numbers, according to the latest data ... LONDON (Brand Republic) - Gambling websites are pulling in the surfers in increasing numbers, according to the latest data from audience measurement company Jupiter MMXI. In December, lottery-style game site Grab.com attracted 421,000 unique visitors, up by more than 100,000 from the previous month ...
By Louise Banbury / Brand Republic 18-Jan-01
Olympic website fails to pull in surfers
Olympic officials were disappointed by the number of people who logged on to the internet to follow the games in Sydney.
Brand Republic 02-Oct-00
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