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BSkyB buys Sir Alan Sugar's Amstrad for £125m
Amstrad, which was founded by The Apprentice frontman Sir Alan Sugar, supplies approximately 30% of the set-top boxes purchased by the Sky Group. Orders from the broadcaster accounted for about 75 ... customers . Sir Alan Sugar, Amstrad s chairman and chief executive, said: I cannot imagine a better home ...
By Nikki Sandison / Brand Republic 31-Jul-07
Sir Alan Sugar and NS&I part company after five years
LONDON - National Savings & Investments will no longer be able to use its brand champion Sir Alan ... . Sugar agreed to avoid promoting government policy during the show. Air Alan has denied his appointment ... Sugar's five-year run of appearances in NS I's advertising has been ended by Cabinet Office rules ... to the Treasury, confirmed in the House of Lords that Sugar would no longer be taking part in the ads. Myners ...
By James Quilter / Brand Republic 08-Jul-09
Sir Alan Sugar signs up to front Junior Apprentice on BBC
LONDON - Sir Alan Sugar will get to harangue a group of 16- to 17-year-olds, one of whom ... one of Britain's most successful entrepreneurs, Sir Alan Sugar. "The main series of 'The Apprentice ... . Teenagers can apply by visiting the series website . Sugar said: "It is my long-held belief that we should ...
By Ben Bold / Brand Republic 21-May-09
The Apprentice and Sir Alan Sugar to return for a second series
entrepreneur Sir Alan Sugar, will be back for a second series after securing 4m viewers for BBC Two in its ... winning the £100,000 salary prize and a chance to work with Sugar. The hour-long episode from 9pm was watched by an average 3.6m viewers. Sugar told Campbell "You're hired" after he saw off the challenge ... said. Sugar has confirmed he will return to appoint another apprentice early next year. Roly ...
By by Sam Matthews / Brand Republic 05-May-05
Alan Sugar to present UK version of 'The Apprentice'
LONDON – Entrepreneur Sir Alan Sugar is to front a BBC version of 'The Apprentice' the popular ... in the final episode last month. In the UK show, being produced by Talkback, Sir Alan will guide 14 ... skills. Each week, Sir Alan will fire one of them, leaving the rest to go on to another challenging task. Sir Alan, founder of electronics firm Amstrad is the proverbial East End boy made good. He was brought ...
By Jules Grant, / Brand Republic 19-May-04
Sir Alan back for second series of BBC Two's The Apprentice
LONDON – Sir Alan Sugar will sack 13 hopeful contestants with the immortal line 'You're Fired' when ... The second series of 'The Apprentice' with self-made millionaire Sir Alan Sugar will feature 14 ... his mark at Sugar's company Amstrad launching an anti-ageing face machine. Drama also takes centre stage on BBC Two's 2006 schedule with 'The Line of Beauty', adapted by Andrew Davies from Alan ...
By by Sam Matthews / Brand Republic 07-Dec-05
Amstrad founder Alan Sugar resigns after 40 years
LONDON - Sir Alan Sugar has stepped down as chairman of Amstrad, 40 years after he founded ... of 'The Apprentice' next year. Since Sky acquired the business, Sir Alan has worked with Alun Webber, who ... 's group director of strategic project delivery. Sir Alan said: "The past 40 years have seen Amstrad grow ... in July 2007, earning Sir Alan 34.5m. Having launched the company when he was 21, Sir Alan, now 61, has ...
By Staff / Brand Republic 02-Jul-08
Sir Alan hires Dewberry after winning The Apprentice final
Dewberry beating sales manager Ruth Badger to become Sir Alan Sugar's latest acquisition to his firm ... Dewberry, 26, from Hull, wins a six-figure salary job at Sir Alan's Xenon Green division, a ... Sir Alan as a mentor will complement that further. "For someone like Sir Alan to recognise my ... Sugar to win a job at his company. Weekly challenges included working on the sales floor at Top Shop ...
By by Alex Donohue / Brand Republic 11-May-06
Sugar agrees to no government policy talk during The Apprentice
LONDON - The BBC has confirmed that Sir Alan Sugar will participate in next year's series of 'The ... the Conservatives that Sugar's new position as the government's enterprise tsar and his Labour peerage breaks BBC impartiality rules. The Conservatives have called for Sugar to give up the show, which this year brought ... with a general election, which must be called before June 2010. However the BBC says that because Sugar ...
By Daniel Farey-Jones / Brand Republic 19-Jun-09
Sugar switches to BBC One with Apprentice promotion
by Sir Alan Sugar, to a slot on BBC One for its third series. ... , where aspiring entrepreneurs battle for a plum job with Sir Alan's firm, to a new audience. Jana ... to BBC One is a huge accolade for Sir Alan and the production and we're thrilled to be bringing a ... by telecoms consultant Michelle Dewberry. Her prize was a six-figure salary job at Sugar's Xenon Green ...
By by Joe Lepper / Brand Republic 25-Aug-06
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