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Superbrands case studies: Sky
that started the non-terrestrial television revolution in 1989, Sky is in a unique position ... Sky will always be remembered as the brand that began the UK's television revolution. It introduced ... broadcasting service in 1989. Over a decade later, Sky is a media phenomenon. Almost one in three UK ...
Brand Republic 02-Dec-02
Sky to challenge rivals with Sky Two and Three launch
LONDON – BSkyB is launching a new entertainment channel, Sky Three, on Freeview and satellite ... Sky Three will launch next month on Sky and will replace Sky Travel on Freeview, marking the satellite broadcaster's first entertainment offering on the free-to-air digital platform. Sky Three ... mix of lifestyle and travel programming. Also on offer are repeats of popular programmes on Sky One ...
By by Sam Matthews / Brand Republic 22-Sep-05
Sky by Broadband rebrands as Sky Anytime on PC
LONDON - Sky has rebranded its Sky by Broadband download service as Sky Anytime on PC ... From November 24, Sky Anytime on PC will give digital Sky Digital customers the opportunity to watch episodes of 'Lost' season three via broadband immediately after episodes have been aired on Sky One. Sky won the show after outbidding Channel 4 with an offer of almost £1m an episode. Viewers ...
By by Ben Bold / Brand Republic 23-Nov-06
Sky Anytime on PC rebranded as Sky Player
LONDON - Sky has renamed its PC on-demand download service as Sky Player to coincide with the roll ... of content, and the incorporation of live channels, such as Sky News and Sky Sports. The revamping ... . Since launch, the service has offered Sky customers access to thousands of hours of content across ... Sky channels; third party brands such as the History Channel and National Geographic Channel ...
By Staff / Brand Republic 15-May-08
Sky picks up insight award for Sky+ breakthrough
it to market its Sky+ box more effectively. ... on Monday June 8 and shared with ad agency WCRS. Sky's entry explained how its regular "customer-closeness research" sessions helped solve a problem it was having with communicating the benefits of being a Sky+ customer. Before the breakthrough the company's quantitative research showed Sky+ was going down well ...
By Staff / Brand Republic 12-Jun-09
Sky signs up 1 millionth for Sky Talk
LONDON - BSkyB has signed up its one millionth customer for its Sky Talk telephone service making ... Sky has benefited from customers signing up for its bundle of services that puts Sky Talk together with Sky TV and Sky Broadband. Earlier this week Sky announced it had added 260,000 broadband customers to take its total to 1.2m. It also reported record sales growth of Sky+ boxes up 16% to 3.1m. Jeremy ...
By Staff / Brand Republic 08-Feb-08
Film24 launches on Sky
' TV movie channels has launched on Sky called Film24. ... Film24 began broadcasting earlier this week, with a schedule combining new and classic films and behind-the-scenes programmes looking at wider issues in the film industry. It occupies Sky channel 158, which was previously the home of the Bonanza channel. The channel assumed control of the Sky ...
By Paul McNally / Brand Republic 20-Jul-07
Lewis appointed director of Sky Movies and Sky Box Office
LONDON - BSkyB has appointed Ian Lewis as director of Sky Movies and Sky Box Office, switching from ... In his new role, Lewis will take responsibility for Sky s new genre-based range of subscription movie channels as well as Sky s pay-per-view service, Sky Box Office. He will report to Sophie ... ve realised Sky Movies is run by a team of movie fanatics, who are passionate about giving our ...
By Mark Banham / Brand Republic 29-Mar-07
New Sky Digital offer to raise take-up of Sky+ service
LONDON - BSkyB is planning to drop the £120-a-year charge for Sky+ customers spending £30 a year ... Only 105,000 customers have taken up the service, which costs £120 as well as £199 for the Sky ... Telegraph, BSkyB chief executive Tony Ball wants to increase the number of Sky+ sales to 300,000 by the end ... than £30 a month on Sky's premium channels such as Sky Sports 1 and 2, Sky Premier and Sky Movies ...
By Claire Billings, / Brand Republic 08-Sep-03
Sky launches on-demand as Sky+ exceeds 2m users
with the launch of its own service, which will make use of spare recording capacity across its Sky+ boxes. ... The service will be available to more than 1m Sky+ and Sky HD customers from launch later this year. Additionally, Sky has announced that the total number of Sky+ boxes installed in customers' homes has broken through 2m for the first time. The figure was reached after the number of Sky ...
By by Mark Banham / Brand Republic 03-Jan-07
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