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Smarties launches branded Facebook group
LONDON - Nestle Rowntree is backing the return of the blue Smartie after a two-year absence with a ... Smartie back, after withdrawing it in 2006 in line with a company-wide move to remove all e-colourings from Smarties. The group, which at the time of writing has 51 fans, features product photos, a new ad and editorial content with links to the official Smarties website . Users can find out how ...
By Darren Davidson / Brand Republic 17-Mar-08
Nestle extends Smarties brand with bar launch
LONDON - Nestle is further extending its popular Smarties brand with the launch of a new Smarties ... six-chunk, 49g bar full of Mini-Smarties. A family size 150g bar will also be available in both ... in development. However, JWT expects the campaign to break in the new year. Smarties-branded products already include the traditional Smarties tubes, Giants and Minis. Nestle aims to appeal to children and adults ...
By Claire Billings, / Brand Republic 12-Nov-02
Smarties go to Germany following closure of Nestle plant
that will mean its Smarties brand will be produced outside of the UK for the first time in around 70 years. ... the competitiveness of its business" and will mean a small number of products, including Smarties, being moved to other sites in the UK and Europe. Smarties will be manufactured in Germany. This is not the first time Smarties has undergone a change recently, following the move to get rid of blue Smarties in May ...
By by Sarah Woods / Brand Republic 21-Sep-06
Nestle brings back blue Smarties after seaweed discovery
LONDON - Nestle Rowntree is to reintroduce blue Smarties after a near two-year absence, having ... Blue Smarties, which were introduced in 1989, were withdrawn in 2006 after Nestle Rowntree decided to remove all E colourings from Smarties but was unable to find a natural colouring alternative to E133 ... . The company also axed four other E colourings from Smarties, including Quinoline Yellow and Carmoisine in 2006 ...
By Alex Donohue / Brand Republic 11-Feb-08
Blue Smarties will disappear as Nestle Rowntree abandons artificial colours
LONDON - Nestle Rowntree's Smarties is set to receive a healthy shake-up and become free from ... The "no artificial colours" message will be featured on Smarties packs, special display materials ... children hyperactive and fuel temper tantrums. As a result of the change, blue Smarties are being ... using artificial colouring. They will be replaced with a white Smartie. Birte Leiner, Nestle Rowntree ...
By by Sarah Woods / Brand Republic 08-May-06
Smarties round tube to roll off to the sunset after 67 years
LONDON – Nestle is dropping the round Smarties tube -- claiming children 'want something a bit more ... exciting." Smarties have launched spin-offs such as the Smarties Bar, which appeared in 2002, and Fruity Smarties, which made their debut last year. Ducray said: "We have already introduced Smarties Bar and Fruity Smarties, which have proved to be a complete success, and the Hexatube represents ...
By Daniel Farey-Jones, / Brand Republic 18-Feb-05
Smarties to sponsor Big City school tour in £2m deal
LONDON – Emap Advertising is teaming up with Smarties in a £2m sponsorship of Emap's Big City ... and evolving our relationship with Smarties for the third year running. This year's campaign taps in to new audiences via the Big City School Tour, Sneak, Match and The Hits." Smarties runs a long-term sponsorship ...
By Staff, / Brand Republic 18-Mar-04
Nestle backs 'no artificial ingredients' with ads
the message that its Fruit Pastilles, Milkybar and Smarties ranges are now entirely free from artificial ... lines since 2005. It has redesigned the packs of Fruit Pastilles, Milkybar and Smarties with more ... and the government to change the way it markets products to children. Nestle has already removed blue Smarties from its Smarties range, while the brand has also been targeting mothers with its natural ingredients ...
By Alex Donohue / Brand Republic 17-Dec-07
'The Milky Bar Kid is strong and tough'... but tough enough to survive?
. It s an approach that is similar to what Nestle has done with another of its brands, Smarties and the eradication of blue Smarties. Television revenue is not the only threat resulting from the proposed watershed ban ...
Brand Republic 10-Dec-07
Buxton launches activities promotion
such as Smarties and Rowntree s Fruit Pastilles. ...
By Jacquie Bowser / Brand Republic 08-Jun-07
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