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Women increasingly drawn to social media
LONDON - The number of women attracted to the world of social networking has grown by a massive 53 ... The Women's Space 2 study revealed that two-thirds of women count social networking as one ... in social media activities, with 89% doing so regularly. A quarter of women often read online forums, up ... on an annual basis." Women's Space 2 is part of IPC's Origin Panel, a research panel comprising 7,500 women ...
By Ben Bold / Brand Republic 25-Feb-09
Social tools are readily available, but are not for everyone
be applauded, you need to look at how this reflects the brand in a social space. With the rise of web 2 ... space. From Facebook Fan Pages to the new Facebook Visa-backed initiative , anyone with half an ounce ... this space. Marketing teams are often happy to undertake a "do it yourself" solution because "they ...
By Jamie Riddell / Brand Republic 11-Aug-08
Talk of the site: Jordan's son, Carling's space odyssey and responsible desire
of Carling s Belong campaign, which is inspired by sci-fi flick 2001: A Space Odyssey . The ad features a ... evidence of consumer competition -- who can be greenest in their social sets. I think the key ...
By Bill Britt / Brand Republic 30-Nov-07
Gambling ads allowed on TV but with social restrictions
industry, with a string of restrictions designed to ensure ads do not encourage socially irresponsible ... a stringent framework that requires all ads to be prepared in a socially responsible manner ... to ensure that ads for gambling do not encourage behaviour that is socially irresponsible or could lead to financial, social or emotional harm. In addition, ads must also not exploit the aspirations or lack ...
By Joanne Payne / Brand Republic 13-Mar-07
DoH establishes life stage model for social marketing
health promotion and social marketing campaigns. ... . The model is part of the DoH's new framework for action on social marketing and public health, called ... mental health. A model was developed by a project team that included the DoH 's public health, social marketing, mental health policy and communications teams, along with the National Social Marketing Centre ...
By Nikki Sandison / Brand Republic 11-Jul-08
MySpace rules social networking on either side of Atlantic
LONDON - MySpace has been identified as the most popular social networking site in the UK and US ... International research firm Telephia surveyed web users and found that 21% of UK social networkers ... Windows Live Spaces , YouTube and Bebo , while Facebook and Windows Live Spaces are preferred in the U.S. Social networking websites have taken off on both sides of the Atlantic with teenagers ...
By by Charlie McCathie / Brand Republic 16-Jan-07
Whisky drinkers get social network to call their own
LONDON - Whisky drinkers can now raise a glass in the social media world, with the launch of a ... , and as such he has recently employed a marketing and commercial director in addition to a creative and social media strategist to help him develop a commercial strategy. He said: "Connosr is a buzzing social space ...
By Darren Davidson / Brand Republic 28-Sep-09
Alterian acquires social media monitoring firm Techrigy
LONDON - Alterian has acquired Techrigy, a social media monitoring and analytics firm ... -based full version. David Eldridge, Alterian's CEO, said: "Social media monitoring and analytics are a complex challenge. "Social media and web 2.0 applications are developing and changing so rapidly that only those companies that can combine an understanding of social media with a solid history ...
By Ben Bold / Brand Republic 15-Jul-09
Social networking site is launched for UK students
LONDON - A social and academic networking site designed solely for university students in the UK ... currently have a population of around 1.6m. Meanwhile, elsewhere in the social media space, Realbuzz ... education a dedicated web space so they can meet and talk to each other online and find partners for study ... and quizzes, and form social groups. A classified section allows them to buy and sell unwanted items ...
By Alice Burnfield / Brand Republic 21-Feb-08
Facebook group becomes social hub for adland
more than 1,000 members, including some major names in the industry who have embraced the social ... has exceeded modest expectations, and has now become the UK s primary online networking space ... arranged regular social sessions, christened as Say Hello events, to bring the virtual organisation ... this space. ...
By Charlie McCathie / Brand Republic 13-Jun-07
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- GOOD BENEFITS, Central London
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- Account Manager, Livewire PR
- £27-33K, West London
