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Rare relaunches Somerfield customer magazine
LONDON - Somerfield is launching a redesigned customer magazine in September, with additional ... Rare Publishing has created the new-look Somerfield Magazine, which is available free to shoppers at all Somerfield stores. The new magazine builds on previous content and contains features ... of Somerfield Magazine is read by 2.7m readers and according to research conducted for the title, its readers ...
By Ben Bold / Brand Republic 13-Aug-07
SiebertHead redesigns Somerfield's sherry range
LONDON - Brand design consultancy SiebertHead has been appointed by Somerfield to redesign its ... " of producing towns where the sherry originates. Carol Baker, design manager at Somerfield, said: "An ... to shoppers. "We feel that SiebertHead has managed to give Somerfield sherries an all-important strong shelf ...
By Staff, / Brand Republic 05-Jan-05
Somerfield looks to Nunwood for mystery shoppers
work with supermarket giant Somerfield. ... The contract already includes a quarterly interview with customers in Somerfield's 1,000 stores ... . Jennie Murray-Smith, Somerfield consumer insight manager, said: "Nunwood is a trusted partner in our ... ." Pic: Somerfield If you have an opinion on this or any other issue raised on Brand Republic, join ...
By by Joe Lepper / Brand Republic 03-Jul-06
Somerfield admits confused marketing as profits slump
Somerfield has admitted it “made mistakes” in the way it handled its Somerfield supermarkets ... LONDON (Brand Republic) - Somerfield has admitted it “made mistakes” in the way it handled its Somerfield supermarkets and Kwik Save discount store brands after the two companies merged in 1999 ... marketing and a lack of focus on the retailing brands.” He added that, within the Somerfield division ...
By Camilla Palmer / Brand Republic 13-Jul-00
Somerfield launches The Big Swipe across 800 stores
LONDON – Somerfield is launching one of its largest promotions to date by offering customers ... their card. Somerfield will be able to keep track of the promotion with customer data from stores ... : "'The Big Swipe' is yet another first for Somerfield -- giving more to the customers through an instant ... -- consumers can enter as many times as they like, simply by shopping at Somerfield." In August, Somerfield ...
By by Julia Pearlman / Brand Republic 30-Sep-05
Customers to get brand coupons in Somerfield promotion
LONDON - Supermarket chain Somerfield has launched an in-store promotion, which offers customers ... their promotions directly to consumers. The targeted promotional coupons supercede the Somerfield Saver Card and will be offered to shoppers at the till. Colin Smith, trading and marketing director at Somerfield, said: "We ...
By by Sarah Woods / Brand Republic 10-Nov-06
SiebertHead draws on naval heritage for Somerfield port redesign
LONDON – SiebertHead has redesigned the full range of Somerfield ports with a merchant sailing ship ... that will appeal to Somerfield's customers." SiebertHead's other designs include Carlsberg Export beer tap for its Man of the Match trophy in all 31 of the Euro 2004 games last year, and the Somerfield sherry ...
By by Sam Matthews / Brand Republic 04-May-05
Somerfield hands Saver Card customer programme task to WWAV
LONDON - Supermarket chain Somerfield has appointed WWAV Rapp Collins to develop its direct ... The appointment was made after Somerfield decided move up a gear with its Saver Card scheme, a ... will devise and deliver direct marketing campaigns that will enable Somerfield to build its customer value proposition around the card. Andrea McCarry, head of local marketing for Somerfield Saver Card, said: "We ...
By by Daniel Farey-Jones / Brand Republic 10-Mar-05
Kwik Save brand to be revamped as Somerfield sells it off
LONDON - Somerfield has sold its loss-making Kwik Save supermarket chain to a group of private ... , while 102 will be converted to Somerfield and another 100 sold off to other retailers and investors, said to include German discount chains Aldi and Netto. Somerfield now has 1,000 stores nationwide ... for Somerfield, follows Kirk's complex £405m management buyout of Peacocks in November in a deal backed by hedge ...
By by Staff / Brand Republic 28-Feb-06
Somerfield and Irn-Bru ads garner most column inches
LONDON - Controversial ads for Somerfield and Irn-Bru received the most press coverage in July ... A Somerfield radio commercial that made a pun on the word "faggots" was the most written-about ad ... , Somerfield claimed the ad was comical and it simply promoted the meat product. This led to support in some ... 1 Somerfield 'faggot' ad ban 2 Irn-Bru transsexual ad ban 3 Tesco drops Dotty 4 Wall ...
By Jennifer Whitehead, / Brand Republic 11-Aug-04
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