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Royal Mail offers digital mailers through Sony partnership
LONDON - Royal Mail and Sony have established a partnership offering advertisers the ability ... BBH used Sony DADC s technology to deliver 33,400 named consumers a CD-rom offering an interactive ... or use the phone. Audi was able to monitor their interest using Sony DADC s reporting service. Each ... scope for building brands. The discs are readable by PCs and Macs according to Sony DADC s business ...
By Daniel Farey-Jones / Brand Republic 30-Apr-07
Lloyds TSB unveils direct pushes for Corporate Markets division
The bank worked with the Royal Mail and Sony DADC to create an interactive CD that is personalised and tailored for each of its 10 Corporate Market regions across the UK. The CDs, which will be sent ... and Sony DADC used their Personalised Integrated Media software to create the CDs for Lloyds TSB ...
By Jacquie Bowser / Brand Republic 06-Jun-08
Sony unveils personalisation tool n-CD
LONDON - Sony has launched n-CD, a disc-based marketing tool that enables companies to personalise ... Sony's B2B data arm DADC is behind the n-CDs, which have been designed for companies that use discs for promotional campaigns. By encouraging recipients to go online to register their details, companies can collate information on their CRM databases. This enables marketers to monitor ...
By by Ben Bold / Brand Republic 21-Nov-05
Royal Mail develops sensory direct mail offer
direct marketers to specially create CDs using Sony s manufacturing, printing and packaging facilities business Sony DADC. Brand Sense said its own research had found consumers responded to mailings based ...
By Alex Donohue / Brand Republic 30-Oct-07
Royal Mail launches mailer touting the benefits of DM
including Personalised Integrated Media, a branded CD mailer that was developed in conjunction with Sony DADC and aims to combine the strengths of digital and DM; and Sensory Mail, developed with BrandSense ...
By Ben Bold / Brand Republic 01-Aug-08
Getting the best from budgets in belt-tightening 2008
to the marketplace through Royal Mail s partnership with Sony DADC is Personalised Integrated Media, a concept ...
Brand Republic 21-Dec-07
Sony marketing chief quits
Robert Levin, president of worldwide marketing at Sony Pictures Entertainment has resigned. ... LONDON (Brand Republic) - Robert Levin, president of worldwide marketing at Sony Pictures Entertainment has resigned. The company has not revealed the reasons for Levin’s departure. John Calley, Sony’s ... Sony in 1996, and was responsible for marketing the company’s blockbuster movie Men in Black, as well ...
Brand Republic 07-Dec-00
Sony to buy Bertelsmann out of Sony BMG for $1.2bn
LONDON - Bertelsmann AG is selling its 50% stake in Sony BMG to Sony Corporation in a deal worth $1 ... The new company will be called Sony Music Entertainment Inc and become a wholly owned subsidiary of Sony Corp of America. The joint venture was created in August 2004. Hartmut Ostrowski, the Bertelsmann ... said: "Sony has been an excellent partner, and they are the right company to take this business ...
By Darren Davidson / Brand Republic 05-Aug-08
Consumer groups attack Sony’s sales plans for PlayStation2
Consumer groups have attacked Sony over its plans to sell its PlayStation2 in Europe for up to 50 ... LONDON (Brand Republic) - Consumer groups have attacked Sony over its plans to sell its ... , PS2 will be priced at 269 and in France it will cost 275. Sony is expecting high demand ... been sold. Sony has sold 5.6m original PlayStations in the UK since its launch in 1995. The company ...
Brand Republic 09-Aug-00
Sony elevates Walkman name in rebranding
Sony is giving the Walkman name a new lease of life by branding all of its portable music devices ... LONDON (Brand Republic) - Sony is giving the Walkman name a new lease of life by branding all of its portable music devices as Walkmans. The company is backing the rebranding with a summer-long marketing onslaught which will see the launch of the “Walkman has landed” ad campaign through Young ...
Brand Republic 02-Oct-00
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