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Phones 4u closes doors to men
Ericsson's C905 Pink mobile, which is aimed at women.
By Ben Bold / Brand Republic 16-Mar-09
Emap strikes deal for Sony Ericsson cameraphone activity
' promoting Sony Ericsson's range of Cyber-shot cameraphone handsets. ... to compete for the prize of K800i and K810i cameraphones. Sony Ericsson has created a dedicated microsite ... :cia and Sony Ericsson s creative agencies Brando and Iris. Mediaedge:cia then went on to broker the deal with Emap2, Emap s creative advertising services arm. John Harber, managing director of Sony Ericsson ...
By Daniel Farey-Jones / Brand Republic 15-Jun-07
Emap2 secures further deal with Sony Ericsson
LONDON - Emap2 has agreed a deal with Sony Ericsson for a year's worth of cross-media activity ... , in collaboration with Mediaedge:cia and Sony Ericsson s creative agencies, Brando and Iris. The new activity ... of marketing at Sony Ericsson UK and Ireland, said: Following the success of last year s campaign with Emap2 ... and The Hits TV channels. The Kiss my mix activity involves Sony Ericsson sponsoring a new Kiss ...
By Daniel Farey-Jones / Brand Republic 29-May-07
Emap2 links up with Sony Ericsson for cross-media deal
LONDON - Sony Ericsson has signed a cross-media deal with Emap2, which will include TV sponsorship ... , which was negotiated by Mediaedge:cia, involves the Sony Ericsson Walkman Phone sponsoring Emap's music ... guide for users throughout the summer months, sponsored by Sony Ericsson. Ben Padley, head of marketing for Sony Ericsson UK Ireland, said: "Emap2's insight and media portfolio has enabled us to reach ...
By by Sarah Woods / Brand Republic 13-Jun-06
Virgin Mobile partners with Sony Ericsson for V Festival
LONDON - Virgin Mobile has signed Sony Ericsson to be its official handset partner at this year's V ... Sony Ericsson will be using the opportunity to show off its walkman phones to thousands of music ... at Virgin Mobile, said: It s great to have Sony Ericsson on board this year. They are a perfect partner ... . Richard Dorman, senior marketing manager at Sony Ericsson, said: We are looking forward to working ...
By Jacquie Bowser / Brand Republic 26-Apr-07
Sony Ericsson unveils Wap campaign for Walkman phones
LONDON - Sony Ericsson has rolled out an integrated short-code and Wap campaign to promote its new ... Sony Ericsson has teamed up with Channel 4 interactive advertising, inviting Sky Digital red button viewers to text the word "music" to 80889 for the chance to win a Sony Ericsson Walkman phone. Mobile users are then asked to view a video of the latest Sony Ericsson Walkman ad to be able to enter ...
By by Staff / Brand Republic 21-Nov-06
Drooling dogs to target trendsetters for Sony Ericsson
LONDON - Sony Ericsson has drafted in an army of more than 600 drooling dogs to promote its new ... in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy. It is in support of Sony Ericsson's T300 mobile phone, called The Bar, and the snap-on MCA-25 CommuniCam. In what Sony Ericsson ... that Sony Ericsson is claiming began in New York City last summer. Drooling involves teenagers "'drooling ...
By Jennifer Whitehead, / Brand Republic 11-Dec-02
Sony Ericsson selects four agencies for global review
LONDON - Sony Ericsson Mobile has shortlisted DDB London, McCann Erickson, Publicis and Saatchi ... This follows Sony Ericsson's split last month from Bartle Bogle Hegarty, which has held the account for five years. The move was believed to be a reaction to Omnicom Group's hiring earlier ... vice-president and head of marketing at Sony Ericsson, said: "We have chosen four world-class agencies ...
By by Joanne Oatts / Brand Republic 11-Aug-06
Sony Ericsson partners with Vodafone for live music gigs
LONDON - Sony Ericsson will be the official handset partner for Vodafone's TBA gigs this summer ... The gigs will provide a platform for Sony Ericsson to promote the Espresso Black W890i from its ... . It is the second year running that Sony Ericsson has been the official handset partner. The first Vodafone TBA ... as part rockumentary , part concert. David Hilton, head of marketing at Sony Ericsson, said: It s great ...
By Nikki Sandison / Brand Republic 09-May-08
Sony Ericsson renews MTV Europe awards sponsorship
LONDON - Sony Ericsson has extended its sponsorship of the MTV Europe Music Awards for the next two ... Sony Ericsson said that the deal reflected the way the youth of today use their handsets. Greg Varner, head of marketing for Sony Ericsson Central Eastern Europe, Middle East and Africa, said: "Young ... The multi-platform deal covers television, online and mobile and, for the first time, Sony ...
By Staff / Brand Republic 27-May-08
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