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WSJ Europe unveils redesign of print and online properties
LONDON - The Wall Street Journal Europe has redesigned its print edition and website, introducing ... second opinion on current thinking on companies and sectors). Europe.wsj.com will also feature ... other recent enhancements, including the launch of blogs including New Europe covering Eastern and Central Europe, Iain Martin's blog on UK politics , and The Source , which offers analysis on key events ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Sony's fantasy festival hooks 13,000 Last.fm users at launch
LONDON - The Sony Fantasy Festival competition, a promotion with Last.fm, has launched with more ... The competition gives people across 32 countries the chance to win weekly Sony prizes and an overall prize of a VIP experience to the Glastonbury festival for four people. Last.fm has a user base of more than 30 million. Participants have been challenged to create the most popular fantasy festival ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Gamers get social media as Facebook comes to PS3
LONDON - Sony is to incorporate Facebook with its PlayStation 3 games console joining rival ... In a blog post Sony said that the latest software update to the PlayStation will allow gamers to link their Facebook accounts to their PS3's and share updates on their newsfeed including trophy wins on games such as controversial smash hit 'Call of Duty: Modern Warfare 2'. Sony is promising more ...
By Staff / Brand Republic 18-Nov-09
Wall's sausages under food labelling spotlight
that do not state the meat comes from Europe. ... 'standard' Lincolnshire and Cumberland sausages comes from Europe, and pledged to introduce new labelling ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
Online adspend withstands recession and set for 2010 increase
LONDON - The vast majority of marketers across Europe have spent more on online advertising ... across Europe. It showed that marketers expect to spend 7.6% more on online marketing next year, rising ... of choice for marketers across Europe." Read the full EIAA report ...
By Staff / Brand Republic 16-Nov-09
LinkedIn rival Xing reports revenue growth but declining profits
LONDON - Xing, the business-oriented social network focused on continental Europe, which reaches 8
By Daniel Farey-Jones / Brand Republic 12-Nov-09
Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media
LONDON - A creative move from BBH to Euro RSCG, a new face at AOL Europe and the departure ... and operations. He will spearhead AOL's numerous products across Europe including creative solutions, behavioural ... ) The BBC has appointed Palm Europe's senior marketing director Simon Lloyd as its new director ...
By Joe Gill / Brand Republic 30-Oct-09
WPP to buy majority stake in Thai digital agency
The agency employs 45 people and has clients including Cadbury, Ford, Nike, Sony and Unilever. Founded in 2007, it made revenues of 35.4 million Thai baht ( 640,000) in 2008. ...
By Staff / Brand Republic 30-Oct-09
InSkin claims 3.2% click-through rate for video format
.08%. InSkin's formats, which include pre-roll ads, have been used more than once by advertisers including Sony ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
Adeye acquires social messaging platform
. It was set up in 2007 and works for clients including JCDecaux, Sony Ericsson, Pepsi and KFC. ...
By Staff / Brand Republic 29-Oct-09
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