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Superbrands case studies: Specsavers
. For many years now Specsavers Opticians has been recognised as the market leader in optics - today, one in four people who wear glasses buy them from Specsavers (Source: GfK Marketing Services). The brand ... in the UK, Ireland and the Netherlands, Specsavers is one of the most successful brands in retail optics ...
Brand Republic 12-Apr-05
Specsavers aims for eco-style with bag change
LONDON - Specsavers is bringing out recycled fabric bags featuring an optical trick instead of its ... and stylish. Specsavers creative team Mark de la Rue and Jon Crocker conceived and designed the bags. Mark ... will fit glasses cases and larger bags are intended for the beach. The bags project is part of Specsavers ...
By Jacquie Bowser / Brand Republic 27-Aug-08
MSN to light up Specsavers' clearer pricing campaign
LONDON - Specsavers is launching its latest digital advertising campaign, aimed at making prices ... looking for an innovative way to communicate Specsavers' Clear Price policy and we felt MSN offered Specsavers perfect coverage of its target audience." The creative was handled in-house by MSN. Amanda ... creative and innovative ideas and tailored solutions for its advertisers." If you have an opinion ...
By by Joe Lepper / Brand Republic 23-Sep-05
Postman Pat takes over MSN's homepage for Specsavers campaign
LONDON - Specsavers is running a homepage takeover of MSN that features Postman Pat driving ... The online ad, created by Specsavers' marketing department and online media agency i ... Specsavers' longstanding 2-for-1 campaign. For today, MSN's site features the flowing Greendale ... . Melissa Milgate, MSN homepage sales specialist, said: "The Specsavers takeover is a great example ...
By Jacquie Bowser / Brand Republic 14-Sep-09
Superbrands case studies - Specsavers
Specsavers Opticians is the largest privately owned opticians in the world and one of the most ... Offerings and values Specsavers Opticians has maintained its founders philosophy ... brand designer range Osiris. All Specsavers glasses now include Pentax lenses as standard and pricing ... in the world (Source: VisionTrak Sept 2005), Specsavers was one of the first optical retailers to introduce a ...
Brand Republic 07-Feb-07
TalkSport links with Specsavers for World Cup push
LONDON - TalkSport radio has agreed a five-figure online deal with Specsavers for the duration ... TalkSport's "Should Have Gone to Specsavers" gallery will feature images contributed from pubs ... , Specsavers has created an online forum, "Specsavers -- Eyes on Germany", which will feature the acerbic ... , will be invited by Specsavers to buy a pair of glasses. Kevin Bird, business development manager at TalkSport ...
By by Alex Donohue / Brand Republic 09-Jun-06
Specsavers and Asda clash over logo similarities
LONDON - Specsavers is to meet Asda in court next April in a bid to stop the supermarket's Asda ... Specsavers has also claimed the slogan used by the supermarket, 'Be a real spec saver at Asda ... , ruling there was enough evidence that Specsavers' reputation was threatened by Asda Optician's marketing ... , marketing director at Specsavers, said: "We are very pleased that Asda has now agreed in court to remove any ...
By Daniel Farey-Jones / Brand Republic 04-Nov-09
Specsavers to sponsor Endemol's mobile soap opera
LONDON - Specsavers Direct, the online service provided by the High Street optician brand ... deal, the Specsavers logo will appear at the start and end of each episode, and there will also be what the agency calls "subtle" references to Specsavers contact lenses in the storyline. If you have an opinion ...
By Staff, / Brand Republic 29-Sep-04
Specsavers opens up 1.6m database to mailers
LONDON - Specsavers is opening up its 1.6m customer database to other companies for the first time ... companies. Specsavers' data is collected when customers have an eye test and loyalty is said to run at 82 ... to be produced immediately and processed within 24 hours. Andrew Molle, Specsavers marketing director, said: "Specsavers has for the past two years been voted the most trusted brand of opticians by Reader's Digest, who ...
By Claire Billings, / Brand Republic 21-Aug-03
It integrates, but is it creative...?
Creativity and Integration. Two words that are constantly bandied around in our industry ... that the creative idea translates effectively. But, of course, it's not as easy as creating an idea and "executing ... down. The key is to think of these concerns right from the start of the creative process. As creative ... of implementation. If we progress the creative process with all the different channels in mind, then the concept has ...
By Dave Woods / Brand Republic 17-Jun-08
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
