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Specsavers and Asda clash over logo similarities
LONDON - Specsavers is to meet Asda in court next April in a bid to stop the supermarket's Asda ... Specsavers has also claimed the slogan used by the supermarket, 'Be a real spec saver at Asda ... , ruling there was enough evidence that Specsavers' reputation was threatened by Asda Optician's marketing ... , marketing director at Specsavers, said: "We are very pleased that Asda has now agreed in court to remove any ...
By Daniel Farey-Jones / Brand Republic 04-Nov-09
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