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Adidas to make €1 trainers in Bangladesh
LONDON - German sports brand Adidas is planning to make trainers priced at just €1 for people who ... higher. The sports brand has agreed to make the shoes on a non-profit basis, selling them at no more ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Soccerade to launch Dream Team promotion
LONDON - Soccerade, the sports drink fronted by Real Madrid footballer Cristiano Ronaldo
By James Quilter / Brand Republic 16-Nov-09
MCC denies plan to sell 'home of cricket' naming rights
and sell the naming rights to the Lords cricket ground, regarded as the sports' spiritual home. ... since 2006 . Selling the naming rights to stadia is in vogue at the moment as clubs and sports bodies ...
By James Quilter / Brand Republic 18-Nov-09
Football qualifiers tipped to return to free-to-air TV
LONDON - International football qualifiers are being tipped for inclusion on the list of sporting ... The review panellists, which include a mix of former sports stars, academics and broadcasters such as Colin Jackson, Dougie Donnelly and Eamonn Holmes, have been conducting hearings and research into sports ... of Culture, Media and Sport within a week, according to Guardian.co.uk . Events including the Ashes ...
By Jacquie Bowser / Brand Republic 09-Nov-09
The Observer to be pared down to four sections
LONDON - The Observer is to shrink from seven to four sections and close its sport, music and Woman ... The business and personal finance sections will be merged into the main paper, and the travel section into the Observer Magazine. The changes will coincide with a redesign, leaving the paper with a news, sport, and expanded review section plus the Observer Magazine. The only one of its glossy monthly ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Minis picked to transport athletes and staff during London 2012
The car manufacturer will be supplying 4,000 vehicles, including BMW saloons, which will be used for VIPs, sports chiefs and corporate guests. BMW was unveiled yesterday as the latest tier-one domestic partner for the Games , joining Lloyds TSB, British Airways, EDF Energy and Adidas. Athletes ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Nintendo to tap into rugby fanbase at Twickenham
London Sevens and the England versus Barbarians match. Key Nintendo titles such as Wii Sports Resort ...
By Jacquie Bowser / Brand Republic 04-Nov-09
New York Times beats expectations as it posts $35m loss
with its potential sale of its interest in New England Sports Ventures, which includes the Boston Red Sox baseball club and New England Sports Network. At the New York Times Media Group, which includes The New ...
By Staff / Brand Republic 22-Oct-09
Toyota quits F1 after seven years
It is the third major car manufacturer to quit the sport in 12 months, joining Honda and BMW ... of automotive culture, remained dedicated to competing at the pinnacle of motor sports, even in the face ... 's motor-sports activities next year and beyond from a comprehensive midterm viewpoint reflecting ...
By Jennifer Whitehead / Brand Republic 04-Nov-09
Chelsea to follow Newcastle United in selling stadium naming rights
Chelsea's new chief executive Ron Gourlay has said the club hopes to bring in as much as 150m by tying a brand down to a 10- to-15-year deal on the 42,000-seat ground. It follows this week's decision by Newcastle s owner Mike Ashley to rename St James' Park after his sports fashion chain Sports Direct ...
By James Quilter / Brand Republic 06-Nov-09
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