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Jessica Simpson lines up to promote 'healthy' beer
Stampede Light Plus is a light beer that has added vitamin B, folic acid and folate. Its makers ... and take care of myself, but I also like a cold beer once in a while." Stampede Light is the idea ... such as Bud Light. The Dallas Morning News reported that Simpson will take a 15% stake in the company ...
By Staff / Brand Republic 21-Aug-08
Lighting's arrival signals commitment to programming
LONDON - The appointment of Flextech's Jane Lighting as the new chief executive of Five is being ... Lighting, currently chief executive of Telewest Broadband's programming arm Flextech, has worked ... takes over from Airey, who quit in September to become managing director of Sky Networks. Lighting ... Securities, said: "If anything, the appointment of Lighting reinforces the idea that changing the nature ...
By Claire Billings, / Brand Republic 06-Feb-03
Five's Lighting to join Trinity Mirror's board
LONDON - Five chief executive Jane Lighting is to join the board of newspaper publisher Trinity ... Lighting will take up her seat on the board as executive director on January 2 2008. Lighting is also the chair of the Royal Television Society, a fellow of the Royal Society of Arts and until ... executive of cable broadcaster Flextech to join Five in 2003. At Five, Lighting has spearheaded the RTL ...
By Maria Esposito / Brand Republic 26-Nov-07
Ribena Really Light launches with summer events push
LONDON - GlaxoSmithKline is pushing Ribena Really Light in a campaign targeting young females ... is for them. Ribena Really Light replaces Ribena Light and Ribena Toothkind, which came under fire from ... multiple touch-points to get consumers to try the product. An inflatable rig will use the light-blue branding from the Ribena Really Light brand forming the basis of the drive. Promotional staff of mainly ...
By by Julia Pearlman / Brand Republic 20-May-05
Tesco under fire for discarding traffic light system
new 'traffic light' food label system recommended earlier this year. ... Trading for its refusal to introduce the new system. The traffic light system, which uses red, amber ... to ignore the weight of evidence and not use traffic light colours." Yesterday, Hutton praised Sainsbury's, Asda and Waitrose for adopting the traffic lights and said the Tesco labels were less clear ...
By by Sarah Woods / Brand Republic 07-Jun-06
Horlicks launches light variant with major sampling drive
for a new low-calorie variant of the drink, Horlicks Extra Light. ... Horlicks Extra Light, which is marketed as having less than 40 calories per serving, is being ... on November 12, by focussing on the low calorie level and lightness of the drink. The ads show products being ... light! In an effort to encourage further purchase of the product, the free samples and 220g jars ...
By Emma Bailey / Brand Republic 31-Oct-07
Five to name Lighting as channel's chief executive
LONDON - Five, the UK's fifth terrestrial channel, is set to appoint Jane Lighting, chief executive ... Lighting emerged as the lead candidate in the race to replace Dawn Airey, who resigned in September to become the managing director of Sky Networks at BSkyB. It is understood that Lighting beat a ... thought to have been interviewed. Lighting, who was close to former Telewest's chief executive Adam ...
By Staff, / Brand Republic 27-Jan-03
Tobacco firms lose appeal on EU 'lights' ban
such as 'lights' and 'mild' on their brands in the EU's highest court. ... to sell brands such as Dunhill Lights and Marlboro Lights in countries outside the EU. Tobacco firms had ...
By Staff, / Brand Republic 10-Dec-02
Jane Lighting confirmed as Five chief executive
LONDON - Flextech chief executive Jane Lighting has been confirmed as the new chief executive ... Lighting will join the broadcaster at the start of April. However, her appointment will cast doubt ... to remain, now that Lighting has been appointed. Recent speculation has suggested that Milligan could head ... houses are allowed to combine. In Airey, Lighting has a tough act to follow. Airey joined the channel ...
By Claire Billings, / Brand Republic 06-Feb-03
Europe gives green light to Unilever and Bestfoods merger
light by the EU. As anticipated, some parts of the business have to be sold, but the merger ...
Brand Republic 02-Oct-00
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