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Pearlfisher declutters Stella Artois packaging
LONDON - InBev's continental lager brand, Stella Artois, is set to unveil a new Pearlfisher ... also been working on the brand development of the lighter 4% ABV version of Stella, which has already ... hunting for a global advertising agency for Stella Artois, after the 26-year incumbent, Lowe London, parted company with the brewer earlier this year. The UK is the biggest market for the Stella Artois ...
By Paul McNally / Brand Republic 03-Sep-08
Stella highlights Belgian heritage in print campaign
LONDON - It is not all chips and mayonnaise in Belgium as Stella Artois reminds drinkers ... Created by Lowe London, each of the ads conveys a different factual "nugget" about Stella Artois ... with a line written across them, reading: "A family dedicated to brewing for six centuries, Stella Artois ... ". The campaign follows on from Stella's TV ads, also made by Lowe, which illustrate the sacrifice people ...
By by Sarah Woods / Brand Republic 08-Nov-06
Stella Artois reassuringly misleading says watchdog
LONDON - Stella Artois's claim of being 'a family dedicated to brewing for six centuries' has been ... this year by Stella s advertising agency Lowe Worldwide, as it placed less emphasis on the iconic ... marked change of direction, Stella s parent company Inbev has been promoting Stella as one of three ... centuries. The ruling comes on the same day Stella relaunches its website , which contains information ...
By Darren Davidson / Brand Republic 19-Sep-07
Stella McCartney creates fashion sportswear for Adidas
LONDON - Fashion designer Stella McCartney has teamed up with Adidas to create a new sportswear ... as Adidas by Stella McCartney, takes off, the sportswear giant intends to make the partnership ongoing ...
By Sam Matthews, / Brand Republic 09-Sep-04
Stella Artois ends 30-year tennis sponsorship
LONDON - Stella Artois has decided to end its sponsorship of the pre-Wimbledon grass court Artois
By Nikki Sandison / Brand Republic 17-Mar-08
Stella hands below-the-line account to Boymeetsgirl
LONDON - Interbrew brand Stella Artois has awarded its £1m below-the-line account to Boymeetsgirl S ... -the-line business, which also includes Kraft, Buena Vista and Chrysler on its client list. Work on the Stella ... . As well as Stella, Boymeetsgirl S&J will also work on smaller Interbrew brands such as Becks ... the agency took over design agency Foundation 33. Stella Artois came in as the leading lager in the UK in a ...
By Jules Grant, / Brand Republic 26-Mar-04
Stella keeps its place at the top thanks to advertising
LONDON - Stella Artois's position as the leading lager in the UK is down to its consistent ... Interbrew brand Stella topped the Off Licence News chart of carry-out beers in the year to July ... News editor Graham Holter said Stella's ads, created by global creative agency Lowe, were a major factor behind the success of the brand. "Stella has been clever to find that 'Reassuringly Expensive ...
By Maja Pawinska, / Brand Republic 13-Nov-03
Lowe wins global advertising work for Stella Artois
LONDON - Interbrew has shifted the global advertising account for Stella Artois into Lowe from ... Stella Artois. According to reports, Interbrew has shifted the work after Lowe's advertising proved ... the idents for Stella Artois' sponsorship of Channel 4's film series. Lowe Group's events company Lowe Brand has also worked on Stella Artois' tennis sponsorships. McCann-Erickson's London office handled ...
By Jennifer Whitehead, / Brand Republic 29-Jan-03
Lowe faces pitch for 4% Stella Artois business
LONDON - InBev has asked Lowe, the long-term incumbent on its Stella Artois brand, to pitch against ... Lowe will continue to handle Stella Artois's main 5% brand globally and in the UK, with new work expected in August. Stella Artois is expected to reach a decision about the 4% variant within the next few weeks. InBev launched a poster and digital ad campaign for Stella Artois in April, which aimed ...
By Nikki Sandison / Brand Republic 09-Jul-08
Caviar discarded in favour of Stella in Lowe print work
LONDON - Lowe has created a new print campaign for Stella Artois that shows people discarding ... contains five litres of Stella Artois and allows drinkers to pour pub-quality pints. The images include a ... lobster. The executions feature the strapline "The new Stella Artois barrel. Make room in the fridge ... -winning Stella Artois bottle top press campaign. The ads were created by Richard Littler, Zac Ellis and Steve ...
By Jennifer Whitehead, / Brand Republic 20-Nov-03
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