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Efficient Frontier to handle Britannia Hotels' search campaigns
at Efficient Frontier, said: "Search marketing is a highly complex environment, demanding sophisticated bid management algorithms coupled with the expertise of market analysts and marketers." ...
By Jacquie Bowser / Brand Republic 25-Nov-09
James Macdonald joins mobile technology agency 2ergo
LONDON - James Macdonald, formerly sales director at O2 Media, has joined the mobile marketing ... 2ergo, which counts O2 as a customer, specialises in helping brands to maximise the potential of mobile marketing through developing smartphone applications, mobile publishing, interactive messaging ... will be invaluable as we continue to build on our record of success in the media and entertainment market." 2ergo ...
By Staff / Brand Republic 25-Nov-09
TiVo to have second run at UK market with Virgin Media deal
LONDON - TiVo, the digital video recorder company, is having a second run at the UK market after ... In the US, TiVo has been adopted in some quarters as a synonym for recording television, as in: "I'm going to TiVo 'American Idol' and watch it when I'm home". But its first UK launch was vastly less successful. TiVo quit the market in 2003 not quite two years after it first appeared. It was estimated ...
By Jennifer Whitehead / Brand Republic 25-Nov-09
Facebook moves to end speculation over IPO rumours
The Wall Street Journal had reported a plan to create a dual-class stock structure, saying that current shareholders, which include Microsoft and Digital Sky Technologies, would be given class B ... to the stock structure should not be construed as a signal the company is planning to go public. Facebook has ...
By Staff / Brand Republic 25-Nov-09
Two-thirds of UK's leading brands must do better on carbon emissions, report finds
ENDS Carbon surveyed 600 of the biggest brands in the UK for Brand Republic and its sister title Marketing. The survey found that 400 brands either increased the amount of carbon they were producing, had weaker targets for cutting their carbon emissions or did not publish any information on the subject ...
By Staff / Brand Republic 25-Nov-09
Xbox 360 is poised to be the main console this Christmas
the increase. Microsoft has launched a significant marketing campaign behind the console including last month ...
By James Quilter / Brand Republic 24-Nov-09
LBi hires Frank Pedersen as US chief operating officer
LONDON - Digital marketing agency LBi has appointed Frank Pedersen, a former client partner at AKQA ... add a lot of value as LBi grows its scope of services in the US market." Pedersen led AKQA's retail ...
By Jacquie Bowser / Brand Republic 24-Nov-09
Springetts create new look for Young's Flipper Dippers
in store, with the product sold by Asda and Morrisons. Charlotte Broughton, marketing controller at Young ...
By Staff / Brand Republic 24-Nov-09
Rubicon Project hires Seelen to handle European publishers
and it to become the market leader in under a year, and has also worked at AdLink Internet Media and NetPlus Advertising Network. Stevens said: "With his industry experience and knowledge of the market, Bas is well ...
By Staff / Brand Republic 24-Nov-09
British Gas runs open invite to join customer panel
of the Nation" shopper panel to allow consumers to get involved in decisions such as what products it stocks ...
By James Quilter / Brand Republic 24-Nov-09
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
