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Chemistry appoints Witherall as director of analytics
LONDON – Chemistry has appointed Tri-Direct's Lee Witherall as director of analytics. ... Witherall's responsibilities will include developing analytical services for existing clients ... forward to developing analytical solutions for Chemistry's broad range of clients, providing consultancy ... as digital strategy director, with Diana Springer and Stephen Firth promoted to client services directors ...
By by Joanne Oatts / Brand Republic 07-Aug-06
Huw Davis unveils Kitcatt Nohr-backed data consultancy
LONDON - Huw Davis has left Euro RSCG 4D to launch his own data strategy and analytics consultancy ... marketing agencies to use customer insights to tailor communications and relationship management strategies ...
By Daniel Farey-Jones / Brand Republic 08-Mar-07
Marketers to direct additional spend to data analytics
that marketers are planning to increase spend on analytics and strategy services from their existing database ... or management. Eric Schmitt, Forrester analyst, said: "The demand for value-add analytics and strategy ... ' when it comes to proposing new marketing tactics and strategies." The report analyses ...
By by Daniel Farey-Jones / Brand Republic 16-Jan-06
Ebiquita makes key appointment in Grace for analytics team
LONDON – Following its acquisition of specialist analytics consultancy b2e, Ebiquita has begun ... Grace has joined the company as an analytical consultant from D B, following the purchase ... for the analytics team that will build generic and bespoke credit and scorecard models for clients to predict ... be part of the firm's new-business team. According to Grace: "Analytics are an exciting new area ...
By by Staff / Brand Republic 10-Mar-05
Trovus launches web analytics tool to help maximise sales
LONDON - Trovus has launched a web analytics tool that tracks and logs detailed information about ... strategy is generating interest from the right target markets. Marketers can use this data, collected ... of Trovus, said: "Many businesses still rely on services like Google Analytics to track activity on their website. "While such top-level analytics play a role in the online marketing mix, they do not offer ...
By Jacquie Bowser / Brand Republic 11-Sep-08
EuroDirect appointed to improve Ascot's data strategy
LONDON - Ascot Racecourse is improving its database analytics and customer recruitment programme ... Ascot Racecourse's database holds information on more than 110,000 customers, 60,000 of whom are Royal Ascot attendees. These customers are already targeted using a variety of direct marketing and advertising. However, Ascot Racecourse wanted to develop its below-the-line prospecting strategy ...
By by Ben Bold / Brand Republic 23-Nov-06
McCallum Layton strengthens analytics department
LONDON - McCallum Layton has strengthened its analytics department by promoting Angela Karlsberg ... closely with clients in providing an integrated qualitative, quantitative and analytics service while further developing McCallum Layton's analytics offer. Karlsberg gained her PhD in statistics from ... on a number of high-level analytics projects for many of the agency's major clients. Duncan McCallum ...
By Staff / Brand Republic 31-Jul-09
Nunwood strengthens market analytics department
insight, to director of market analytics in an attempt to strengthen the firm's insight offering. ... Prior to joining Nunwood, Wiseman worked for ACNielsen's advanced analytical consulting division ... -term benefits of advertising. The analytics division has recently launched a customer value modelling ... analytics service has been created, which will deliver resources from mystery shopping programmes. Sam ...
By by Sarah Woods / Brand Republic 05-Jun-06
Yahoo! to acquire IndexTools’ analytics business
analytics software for online marketing.
By Staff / Brand Republic 09-Apr-08
ClarityBlue makes four analytics appointments
years, most recently responsible for analytics and deployment of post-pay revenue growth initiatives ... for ClarityBlue and the four new joiners will report to Gavin Meggs, director of analytics for the company ...
By by Jennifer Whitehead / Brand Republic 09-May-06
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