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Admiral Group selects Sword Ciboodle for CRM expertise
LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform ... Bell, Diamond and Elephant.co.uk. Sword Ciboodle has been selected to improve the company's existing ... selected Sword Ciboodle was that it gives us the flexibility we are looking for in being able ... 's professional services division, which has been noted as a factor in the Sword Ciboodle win. Kenny Bain, CEO ...
By Nikki Sandison / Brand Republic 16-Apr-09
Wilkinson Sword challenges Gillette with Quattro launch
LONDON - Wilkinson Sword is challenging Gillette's dominance in the men's shaving sector ... to be multimillion, Wilkinson Sword is not disclosing the spend at this stage. The Quattro will be pushed through ... of Wilkinson Sword, said: "Quattro is the most important and dynamic launch in Wilkinson Sword's history ... lawsuit against Energizer, which owns Wilkinson Sword. However, Wilkinson Sword says that it is not just ...
By Jennifer Whitehead, / Brand Republic 14-Aug-03
Wilkinson Sword cuts online deal with technology title
LONDON - Wilkinson Sword is promoting the launch of Quattro, the first four-blade razor ... The technology title's website, T3.co.uk , has been rebranded T4 for two weeks as part of the Quattro launch, the biggest marketing campaign in Wilkinson Sword's history. The website carries ... reader poll and an opt-in email newsletter. Richard Nall, Wilkinson Sword marketing director, said ...
By Maja Pawinska, / Brand Republic 27-Oct-03
Man United fans can get closer with Wilkinson Sword
LONDON - Wilkinson Sword is promoting its marketing deal with Manchester United through a ... The commercial was created by J Walter Thompson for Wilkinson Sword gift sets in the run ... with Wilkinson Sword", as the ad finishes with a shot of one of the gift sets. The ads are aimed at women aged 16- to 45-years-old, buying gifts for the men in their lives. In July, Wilkinson Sword announced ...
By Jennifer Whitehead, / Brand Republic 04-Dec-02
Manchester United signs four-year deal with Wilkinson Sword
-up as the world's richest club signs a seven-figure four-year deal with Wilkinson Sword, which sees the razor ... -breaking signing of Leeds Utd defender Rio Ferdinand. Wilkinson Sword will manufacture Manchester United ... United Megastore, with further distribution on the cards. Wilkinson Sword plans to support ... and involvement in the Manchester United global tours. Wilkinson Sword retains J Walter Thompson for advertising ...
By Jennifer Whitehead, / Brand Republic 23-Jul-02
Razor wars continue as Wilkinson Sword succeeds in halting Gillette campaign
LONDON - Wilkinson Sword has been granted a preliminary injunction against rival Gillette ... been distributed to retailers. Colin Hutchinson, Wilkinson Sword's European vice-president, said ... blows the two have exchanged. Gillette tried to stop Dutch ads for Wilkinson Sword's four-blade Quattro, but failed after Wilkinson Sword filed a countersuit. The judge ruled that claims in both ads should ...
By Julia Pearlman / Brand Republic 23-Feb-05
Wilkinson Sword forces Gillette to halt M3 Power claims
LONDON - Wilkinson Sword has scored another legal victory over rival Gillette in the razor wars ... Wilkinson Sword submitted evidence disputing Gillette's claim that pulses produced by the razor ... Gillette's response at which point a final ruling will be made. Wilkinson Sword's European vice ... blows the two have exchanged. Gillette tried to stop Dutch ads for Wilkinson Sword's four-blade Quattro ...
By Daniel Farey-Jones, / Brand Republic 26-Nov-04
Meet Quattro man as Wilkinson Sword unveils global ads
LONDON - Wilkinson Sword is to introduce the world to 'Quattro man', who sweeps the competition ... Wilkinson Sword has undertaken to date as it takes on rival and market leader Gillette. The campaign ... is through Mediaedge:cia. Wilkinson Sword will also be using its sponsorship as "the official male grooming ... at the Wilkinson Sword-sponsored game at Old Trafford against Portsmouth on November 1. Other facets ...
By Jennifer Whitehead, / Brand Republic 15-Oct-03
TX Maxx under fire again as hidden swords found in walking sticks
TK Maxx customer Steve Pearn was stunned when he discovered a sharp sword hidden in the shaft of a decorative cane recently purchased by his wife in the discount bin at TK Maxx in Plymouth. Pearn told the News of the World: "We got the fright of our lives when the blade appeared out of the stick ...
By Dan Leahul / Brand Republic 06-Oct-08
IPA crosses swords with Ofcom over kids' TV ad ban
LONDON - Ofcom chief executive Ed Richards has rebutted the IPA's claim that restrictions on advertising to children are to blame for commercial broadcasters' lack of investment in children's programm...
By Daniel Farey-Jones / Brand Republic 17-Oct-07
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