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Vodafone to target smartphone users in brand revamp
on the company. O2 struck an exclusive UK deal with Apple to sell the iPhone in 2007 while T-Mobile has also been looking to circumvent this deal by importing sim-free phones from abroad. With the merger of Orange and T-Mobile ...
By James Quilter / Brand Republic 21-Sep-09
Orange and T-Mobile plan merger to create No1 UK operator
their UK mobile phone operators Orange and T-Mobile in a move which would create the biggest provider ... If the deal goes through, marketing spend would be reduced by almost a third and either the T-Mobile or Orange brand could disappear from the high street. Under the proposed merger, T-Mobile UK and Orange UK ... as those savings, a number of T-Mobile and Orange shops will be closed, although the merger will mean ...
By Jennifer Whitehead / Brand Republic 08-Sep-09
First pay-as-you-go Android phone launches on T-Mobile
LONDON - T-Mobile has launched the first pay-as-you-go handset based on Google's Android platform ... has built-in GPS, plus T-Mobile is offering a one-month TeleNav SatNav trial for free. Nicola Shenton, acting head of handset and device marketing at T-Mobile UK, said: "We predicted back in June that we expected one in five T-Mobile mobile Internet users will have Android-powered devices by the end ...
By Jennifer Whitehead / Brand Republic 04-Sep-09
Virgin Media tops survey of broadband companies' Twitter service
: Virgin Media BT Vodafone TalkTalk Be PlusNet Orange T-Mobile Post Office O2 ...
By Rachael Gallagher / Brand Republic 24-Jul-09
T-Mobile searches for iPhones abroad to sell in UK
LONDON - Mobile phone operator T-Mobile is searching for contract-free iPhones across Europe ... According to the Sunday Telegraph, T-Mobile is able to sell the iPhones in the UK because Apple's exclusive contract with O2 does not prevent other companies importing SIM-free iPhones from abroad. T-Mobile ... last week that T-Mobile was in talks with Apple in an effort to secure a UK distribution agreement ...
By Jacquie Bowser / Brand Republic 20-Jul-09
T-Mobile looks to end O2's iPhone exclusivity
LONDON - O2 could lose its iPhone exclusivity in the UK as T-Mobile talks with Apple about a ... According to a report in the Register, T-Mobile has met with Apple about launching the iPhone 3G ... by Apple in June. T-Mobile, the current number four mobile network in the UK, behind O2, Vodafone ... than 22m iPhones to date. T-Mobile has refused comment, calling the report "merely speculation". O2 ...
By Dan Leahul / Brand Republic 15-Jul-09
University of Leeds team wins IDM student competition
's IDM Student Direct Marketing Competition for their loyalty and communications programme for T-Mobile. ... and Alison Norden. Their brief, set by sponsors T-Mobile and integrated agency Tullo Marshall Warren ... and communications plan. The judges, including representatives from T-Mobile, TMW and the Institute of Direct Marketing, said: "The CAN Direct entry demonstrated a clear understanding and empathy with the T-Mobile ...
By Jacquie Bowser / Brand Republic 06-Jul-09
Pink and 13,000 volunteers converge on Trafalgar Square for T-Mobile ad
LONDON - T-Mobile has filmed the follow-up ad to its flash mob dance extravaganza, using 13 ... has received more than 11m views on YouTube. T-Mobile is pushing this new campaign with similar social networking tactics on Facebook and YouTube. Lysa Hardy, head of brand and communications at T-Mobile ...
By Jennifer Whitehead / Brand Republic 01-May-09
BT launches WiFi access in Starbucks' UK outlets
, replacing T-Mobile, which has had the contract for six years.
By Jacquie Bowser / Brand Republic 20-Apr-09
T-Mobile uses Bluetooth technology to drive footfall
LONDON - T-Mobile is trialling Bluetooth as part of a campaign to encourage more people into its ... the country, prompts passers-by to enable Bluetooth on their mobile phones to receive T-Mobile offers and deals. Proximity marketing specialist Hypertag has installed Bluetooth tags in the six T-Mobile stores ... for one month, T-Mobile will monitor customers' responses to the individual promotions trialling different ...
By Nikki Sandison / Brand Republic 26-Mar-09
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