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Dettol tops ranking of most motivating TV ads
LONDON - The most motivating TV ad in the past six months was for Dettol's Surface antibacterial ... level." The top ten TV ads ranked by Mercury for the period from April to September 2009 are: Dettol ... Mercury measures how an ad positions a brand emotionally and whether consumers are likely to go ... to have contributed highly to the success fo the Dettol ad. "In the ad Dettol addresses a problem that a ...
By Daniel Farey-Jones / Brand Republic 03-Nov-09
Friends Reunited invests in television campaign
television ad campaign promoting its three services: Friends Reunited, Friends Reunited Dating and Genes ... The campaign starts at the beginning of November and runs for two weeks. Created by Addiction London, the ads use the message 'get in touch' and show users journeying between the sites ... ." Media planning is by Manning Gottlieb OMD. The TV campaign is supported by integrated online activity ...
By Jennifer Whitehead / Brand Republic 29-Oct-09
Littlewoods kicks off Christmas ad campaign
different items that Littlewoods sells. Directed by Simon Willows from Blink, the TV ad is one of three ... The 40-second ad, created by Leo Burnett, features the tagline 'Christmas in manageable bits' to promote the fact that customers can pay for purchases by spreading payments over time. It dramatises ...
By Jacquie Bowser / Brand Republic 02-Nov-09
ITV signals respite in ad revenue declines
LONDON - ITV expects net ad revenues to rise 4% in December and the fourth quarter as a whole ... Despite suffering a 3% fall in October, the broadcaster said it continues to outperform the overall TV advertising market. The drop in spend has taken 12% off ITV 's TV ad revenues for the first nine months of the year, leaving its total at 1.05bn. Over the same period ITV's group revenues ...
By Daniel Farey-Jones / Brand Republic 05-Nov-09
Windows 7 bundled with Sky's on-demand television service
Sky Player, now part of the Windows Media Center in the UK, allows Sky subscribers to watch live streamed channels and on-demand television on their computers. People who don't have Sky television ... and on-demand TV." Windows 7 has broken Amazon's pre-order sales records with more people buying a copy ...
By Jennifer Whitehead / Brand Republic 22-Oct-09
VIDEO: GHD fairytale ads to break tonight
LONDON - Hairstyling brand GHD's new ad campaign featuring fairytale characters such as Cinderella ... , are Rapunzel, Red Riding Hood and Cinderella. The campaign will run in media including TV, press, web, online ... , commented: "We're really excited about the launch of our new campaign. The whole ad builds to the end line ...
By Daniel Farey-Jones / Brand Republic 13-Nov-09
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest ... and drink advertising and the majority agreed that ads had no influence on their purchasing decisions ... of is if I was actually in the supermarket and the offers were promoted well because I think TV is probably a ... by the Muller Lite ads. He said: "I quite liked [them] so I went and tried them and yeah I like Muller Lite now ...
By Susan Billinge / Brand Republic 11-Nov-09
Mobile market's quiet brand breaks global ad drive
fray with its first major ad campaign, which features the new positioning of 'Quietly brilliant'. ... the consumer first. The product-specific TV ads, one of which is shot from a 'phone's eye' view, focus on how ... Figtree and US ad agency Deutsch. Its multi-million pound global campaign starts in the UK today and will break in the US on Thursday. HTC's European media agency ZenithOptimedia has booked the ad's first ...
By Daniel Farey-Jones / Brand Republic 25-Oct-09
Virgin Media reduces net loss to £60m
LONDON - Virgin Media has added 37,000 TV customers in the third quarter, with increased revenue ... favourable currency movements. Its TV subscriber base is now at 3.71 million, while the number of customers ... customers not on its cable network. VMtv , the company's TV content arm, increased revenues from 37 ... contract with satellite TV company BSkyB but advertising revenue was down by an unspecified amount ...
By Daniel Farey-Jones / Brand Republic 29-Oct-09
BlackBerry to introduce ads in apps
of smartphones to introduce ads into their applications in the first half of 2010. ... The BlackBerry Advertising Service will provide developers with access to a large pool of ad units from mobile ad networks including Jumptap, Lat49, Milennial Media, Navteq and Quattro Wireless. The service will give developers access to data on ad impressions, clicks, conversions and earnings, as well ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
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