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InSkin claims 3.2% click-through rate for video format
LONDON - InSkin Media's video wrap-around ad format has achieved average click-through rates of 3 ... Ericsson, Tesco and Coca-Cola. Website owners which have hosted the formats include Sky, ITV and Telegraph Media Group. ... , the average click-through rate in the UK in 2008 across static image, Flash and rich media ad formats was 0 ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
Shop Direct plans franchise deal to bring Woolworths back from the dead
, run by Telegraph Media Group owners the Barclay brothers. According to reports it believes Alworths ...
By James Quilter / Brand Republic 23-Nov-09
US newspaper group buys hyperlocal site
NEW YORK - Hyperlocal website WikiCity has been bought by Nebraskan newspaper group The Omaha World ... of a number of moves in the hyperlocal market by newspaper groups as they try to launch their own ... News Media recently announced that it plans to launch a new service next year, Guardian Local ...
By Staff / Brand Republic 30-Oct-09
Profits decline 37% at Independent News & Media
LONDON - Independent News and Media has announced a 37% fall in profit for the 43 weeks preceding ... The group, publisher of newspapers including The Independent and the Belfast Telegraph, said the market was showing recovery signs and stated that cost savings and a stabilisation in advertising revenue ... m ( 152m) and 190m ( 170m). Circulation across the group declined 2% while operating costs also ...
By James Quilter / Brand Republic 29-Oct-09
BBC News appoints first social media editor
LONDON - BBC News has joined a small number of media groups and appointed Alex Gubbay as its first ... environment. His appointment follows that by other media groups appointing social media editors including ... on editorial development of user-generated content and social media initiatives across the BBC newsroom. Part of that work will involve coordinating the work of correspondents and reporters using social media tools ...
By Staff / Brand Republic 17-Nov-09
Tories propose dismantling media ownership rules
LONDON - The Conservatives plan to abolish local cross-media ownership rules and strip Ofcom ... The Daily Telegraph reported this morning that shadow culture secretary Jeremy Hunt blames the commercial media industry's current crisis on "heavy-handed regulation". "It is why no major international ... told the Telegraph. "They are driven away by the top-down, paternalistic regulations which ...
By Daniel Farey-Jones / Brand Republic 16-Nov-09
Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media
LONDON - Changes of the guard at TBWA Group and Channel 4, as well as a marketer's return ... Advertising TBWA Group UK has parted company with Tim Lindsay , its UK president, and has ... ) Media Square , owner of agencies Holmes Marchant and The Gate, has promoted Peter Reid to chief ... , Bing. ( Revolution ) Search optimisation and online reputation management firm Digitalis Media has ...
By Daniel Farey-Jones / Brand Republic 06-Nov-09
Digital Marketing Group hit by profits drop
LONDON - Six-month pre-tax profits at Digital Marketing Group have fallen by 31% year on year ... , Holiday Extras, Oval Group and SeaFrance. Read more on Brand Republic: Bob Willott on the Bottom Line - Digital Marketing Group hopeful after dull half-year ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
and media - including Archie Norman joining ITV and Libby Chambers leaving Barclaycard. ... , chief executive of its Irish operation, as its new group-wide chief operating officer. ( Media Week ) ... York to take charge of the London office of the recently merged agency. ( Campaign ) Publicis Groupe ... in Asia. ( Brand Republic ) Integrated agency Kindred has hired Red Bee Media's Anton Ezer ...
By Staff / Brand Republic 20-Nov-09
Research Now set to become part of US group e-Rewards
LONDON - US market research company e-Rewards has agreed a recommended acquisition price for UK online field work and panel specialist Research Now, for 430p in cash per share, valuing the company at ...
By Sarah Shearman / Brand Republic 23-Oct-09
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