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Disney refunds parents for Baby Einstein DVDs following legal threats
LONDON - Disney is offering refunds to millions of parents in the US who bought its 'Baby Einstein ... The 'Baby Einstein' DVDs, which include titles such as 'Baby Mozart' and 'Baby Shakespeare ... marketed the DVDs as educational products that could assist in a baby's development; however it dropped ... of DVDs aimed at babies, including the 'Baby Einstein' DVDs, and indicated that the DVDs may do more harm ...
By Jacquie Bowser / Brand Republic 26-Oct-09
Evian roller babies makes Guinness Book of Records with 45 million online views
LONDON - Evian's 'Roller-skating Babies' viral ad, created by BETC Euro RSCG, has been recognised ... Adding up views for various versions of the ad across video sharing websites, the Guinness Book of Records has bestowed the honour on the ad for having 45,166,109 views as of 9 November 2009. The ad ties in with Evian's "live young" strapline and shows babies performing a series of increasingly skilled roller ...
By Jennifer Whitehead / Brand Republic 16-Nov-09
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- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
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- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
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