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Bebo drama signs eight brand partners
brand partners for an interactive reality series 'The Gap Year'. ... . The Gap Year follows six Bebo users from the UK, Ireland, Australia, Canada, New Zealand and the US, on a dream gap year visiting exotic locations across the globe. Bebo said the eight brand partners ... many big name brands on board for The Gap Year . Their enthusiasm is evidence that brands ...
By Darren Davidson / Brand Republic 19-May-08
Gap names marketing chief
Gap has promoted Amy Schoening to the newly created position of chief marketing officer, reporting ... LONDON (Brand Republic) - Gap has promoted Amy Schoening to the newly created position of chief ... working on marketing strategies for Gap over the past few months and her new responsibilities will include creative strategy and overall brand positioning for Gap, Banana Republic and Old Navy. She will also ...
Brand Republic 06-Feb-01
Iconic Bertie Bassett returns to TV after 10-year gap
-year break, with major character developments to make him more human.
By Jennifer Whitehead, / Brand Republic 06-Aug-03
Gap ad campaigns blamed for losses
LONDON - Ineffective advertising has been blamed as part of the reason behind clothes store Gap ... winter merchandise as the reasons behind the downgrade. Gap, the 32-year-old company once famed ... Prudential Securities retail analyst Stacy Pak lowered Gap's investment rating to "sell" from "hold" after predicting poor Christmas sales. The move comes after Gap reported its recent third ...
By Sylvia Westall, / Brand Republic 29-Nov-01
Gap shifts advertising back to TV as profits drop
Clothing retailer Gap will shift its marketing spend from direct mail to TV advertising, following ... LONDON (Brand Republic) - Clothing retailer Gap will shift its marketing spend from direct mail to TV advertising, following a 34% drop in net income in the last financial year. Despite blaming a ... analysts’ estimates. However, it warned earnings for the first quarter of this year could drop to between ...
Brand Republic 02-Mar-01
Gap warns consumers over hoax email vouchers
LONDON - Clothing retailer Gap has warned consumers about an email voucher hoax, offering ... The email vouchers, which are doctored versions of Gap s authentic vouchers offering 30% discounts ... , which have been altered and rescanned to show a 60% discount, started to appear in UK Gap stores after consumers presented them to staff. Gap said the leaked 30% off vouchers, which were not intended ...
By Alex Donohue / Brand Republic 26-Nov-07
TV Choice continues to close gap on What's on TV
in circulation in the six months to June, as it continued to close the gap on IPC's What's on TV. ... the period to 1,391,774 copies and was up a considerable 8.1% year on year. What s on TV s circulation fell by 1.1% during the last six months to 1,422,486 copies, with its year on year circulation falling 5 ... .3% to 1,046,601 copies over the last six months. Its year on year average is also down 2.2%. IPC title ...
By Jacquie Bowser / Brand Republic 16-Aug-07
Gap appoints Crispin Porter to holiday campaign
NEW YORK - Gap is reported to be close to appointing Crispin Porter & Bogusky to handle its key ... If reports are correct the appointment would follow Cripsin Porter's $200m Gap Inc account win last year. The holiday campaign has been handled by Gap's agency of record Laird Partners, which ... by the clothes giant to help the store reach more men. Last year Gap restructured its European marketing ...
By Staff / Brand Republic 03-Jul-09
Gap admits defeat and announces brand strategy review
LONDON - Gap, the company that helped make khaki beige a fashion statement, is to review its Gap ... Total sales for December were down by 10% on results posted two years ago, at $2.34bn (£1.2bn). The company has been in the middle of a two-year rebranding operation but has admitted it has failed and will review its strategy at the two divisions. Gap has suffered in recent years and each new set ...
By by Joanne Payne / Brand Republic 05-Jan-07
Lowe Lintas executive named as Gap marketer
Former Lowe Lintas & Partners executive Peter Hempel has been appointed by Gap, the US’s largest ... by Gap, the US’s largest retailer, as head of marketing for its Gap brand. Hempel joins Amy Schoening, who was appointed to the newly created position of Gap chief marketing officer in February, and will report to Gap president Ken Pilot. He will head up all global marketing for the brand, including Gap ...
Brand Republic 28-Mar-01
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