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Music study challenges 'long tail' theory as millions of tracks go unsold
, raising questions about the credibility of the "long tail" theory, it has been claimed. ... markets are one of the most important economic models of the internet -- a theory known as the "long tail ... on the internet. The idea of the long tail first came to prominence in a book called 'The Long Tail' by Chris ... number of mainstream products at the head of the demand curve to a long tail or "huge number of niches ...
By Darren Davidson / Brand Republic 22-Dec-08
Foodie blog raises £450,000 in funding
' need to dine out. Foodbuzz digs into the "long tail" of food publishing to promote thousands of small ...
By Dan Leahul / Brand Republic 10-Aug-09
Tailsweep launches UK platform
entry into over 2m less-exposed or long tail blogs.
By Staff / Brand Republic 22-Jan-09
City Republic: WPP worries about TNS bid as recession looms
by its move into SUVs, and ad revenues tail off at Trinity Mirror. ... barrels would go a long way towards boosting world output to more than generous levels. If this doesn ...
By Stephen Foster / Brand Republic 30-Jun-08
CRM is dead: long live CRM
to the exclusion of securing a healthy flow of new customers -- which is critical to long-term business success ... acquisition" strategy in record time. Long live CRM This new, intelligent approach to direct marketing ...
Brand Republic 20-Jun-03
OgilvyOne New York appoints digital specialist Zucker as head creative
said: "Our targeted marketing business continues to grow as 'the long tail' becomes a reality ...
By Staff / Brand Republic 21-Apr-09
Politics of the media: church and state don't mix
As if Gordon Brown didn't have enough to worry about he's now got the Catholic Church on his tail ... at the weekend promising some kind of compromise. Prime Ministers need to run the establishment first, long ...
By Stephen Foster / Brand Republic 25-Mar-08
Women's clothing company Long Tall Sally to rebrand
LONDON - Long Tall Sally, the direct clothing retailer for tall women, is undergoing a rebrand ... , videos, reviews, blogs and forums. About 700,000 copies of Long Tall Sally's 84-page catalogue ... and website are part of a drive by Long Tall Sally to expand its direct shopping business overseas. Paul ... . Andrew Shapin, managing director of Long Tall Sally, said: "Paul Lewis Design clearly understood what ...
By Jacquie Bowser / Brand Republic 30-Sep-08
Postcomm awards Express Dairies long delivery licence
LONDON - Postcomm has awarded Express Dairies a long-term licence to deliver post to business
By Staff, / Brand Republic 25-Apr-03
BT launches long-awaited Openworld service
BT is launching its long-awaited broadband home internet service this week, ahead of its rivals ... LONDON (Brand Republic) - BT is launching its long-awaited broadband home internet service this week, ahead of its rivals Freeserve, AOL, Telewest and NTL. The company said in July that it planned to roll out the asymmetric digital subscriber line (ADSL) service in late summer. However, it said ...
By Louise Banbury / Brand Republic 29-Aug-00
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
