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Blue Barracuda retains Zoopla search work
LONDON - Digital agency Blue Barracuda has retained the search business for property portal Zoopla ... Media Group. Blue Barracuda, which has held the paid search Zoopla account since March 2008, will now work across the integrated portfolio and look to increase traffic and leads to the increased group ... fresh and innovative, integrating with on-site search activity, the needs of our sales team and Google ...
By Staff / Brand Republic 19-Nov-09
Microsoft discusses paying News Corp for search listings
Microsoft pay to include search results from its newspapers in search listings. ... system profitable. Microsoft is working hard to turn its new search engine Bing into a viable competitor ... search engine, Bing. The newspaper says that Microsoft has approached News Corp and other online publishers with a plan to pay them to make their content available in search listings. Microsoft hopes ...
By Staff / Brand Republic 23-Nov-09
Google adds music to search in MySpace deal
search results starting in the US today. ... Music-related search results will present links to songs which when clicked will bring up pop ... and keyword adjustments a user makes before finding what they are looking for. It will also work if a user ... includes enabling the socialization of content not only on MySpace but also on other websites. Working ...
By Jennifer Whitehead / Brand Republic 29-Oct-09
British Heart Foundation appoints Agenda21 for paid search business
Foundation to manage its paid search campaign. ... Activity will include full planning and execution of paid search recommendations, including ... , said: "Search has already started to improve how we communicate with the right people, in the right way, at the right time. "With Agenda21 we're hoping to increase the effectiveness of our search activity ...
By Jacquie Bowser / Brand Republic 12-Nov-09
Google develops commerce search in time for Christmas
LONDON - Google is attempting to make some cash from online retailers by creating a search service ... Google Commerce Search can be added to retail sites with functions such as shopping by category ... related items search. It automatically includes a synonym feature and a spellchecker. Google hasn ... and the number of search enquiries made on the site each year. On the official Google Blog, the engineers behind ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
Digitalis Media appoints Mark Wood as chairman
LONDON - Search optimisation and online reputation management firm Digitalis Media has appointed ... services and technology start-ups, both in the UK and New York, Wood has worked at the most senior levels ... seek digital transactions. "Digitalis has a team of rare expertise and the digital reputation work ...
By Jacquie Bowser / Brand Republic 03-Nov-09
Bing moves out of beta for imminent full UK launch
LONDON - Microsoft has said its Bing search engine is now out of beta in the UK ... of our new search experience in the mass media in the coming days." "This consumer outreach will combine ... the work of 60 engineers had brought Bing's listings to an acceptable level of relevance for the UK ... predecessor Live Search in August 2008. ...
By Daniel Farey-Jones / Brand Republic 13-Nov-09
News Corp may hide sites from search engines after paywall is erected
newspapers, it will block search engines such as Google from adding its content to their search results. ... to the search engine. Murdoch replied: "I think we will. But that's when we start charging." Earlier he had questioned the value of visitors to websites delivered by search engines, saying that they did not become ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
3M launches service to predict visual impact of creative work
The Visual Attention Service is an automated, predictive model of visual attention. By predicting which elements of a visual scene are most likely to receive attention, it allows designers to validate their work before committing to production. The service has been built using 30 years ...
By Jacquie Bowser / Brand Republic 18-Nov-09
Social media at work causes £1.4bn 'productivity black hole'
of British office workers are using these sites for personal use while at work. ... The survey, commissioned by consulting and IT services provider Morse, polled 1,460 workers and found that 57% of people on average spend 40 minutes on social networking sites each week. Morse said that this equated to just under a full working week being "wasted" each year, leading to an annual loss of 1.38bn ...
By Jacquie Bowser / Brand Republic 26-Oct-09
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