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Marlboro stubs out fake Twitter account
at the time of writing. Typical direct messages read "We follow Marlboro lovers" and "Glad you prefer our ... sent out links to earnings previews for Altria, a plug for the genuine official website Marlboro ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Ricky Gervais film promoted via augmented reality first in The Times
LONDON - The Times is running its first augmented reality campaign, as part of a sponsored ... The 20th Century Fox film is being promoted with a pull-out supplement in The Times's T2 section ... appearing to jump out of the computer screen. It is the first time the newspaper has used augmented reality ... to be running this unique activity with The Times. "Through its various sections and supplements including T2 ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
Bing moves out of beta for imminent full UK launch
LONDON - Microsoft has said its Bing search engine is now out of beta in the UK ... Microsoft's Cedric Chambaz announced the development on the Microsoft Advertising Community yesterday. "With a product now ready and a naturally growing momentum, it was time to increase Bing's public exposure and accelerate its market penetration," he said. "You will shortly see, and hear, more ...
By Daniel Farey-Jones / Brand Republic 13-Nov-09
McDonald's pulls out of Iceland
LONDON - McDonald's is to withdraw from Iceland after the country's economic problems forced it to decide between raising prices 20% to become profitable or retreating from the island.
By James Quilter / Brand Republic 27-Oct-09
New York Times wrestles with online charge method
NEW YORK - The New York Times will announce a decision "within weeks" on how it will charge ... The New York Times had been expected to make a decision regarding paid content in the summer ... -Canedy, president and general manager of the New York Times, said that a decision about charging for content would ... , president and CEO of the New York Times Company said that talks were "centered on a metered model and a ...
By Staff / Brand Republic 02-Nov-09
AOL set date to part company with Time Warner
as Time Warner sets 9 December as the date it will spin-off AOL. ... According to a Reuters' report Time Warner shareholders will later this month receive a dividend in the form of one AOL share for every 11 Time Warner common stock they hold, which values AOL at around $3.5bn. The price tag is along way from the heyday of AOL when in 2001 it bought Time Warner to become ...
By Staff / Brand Republic 17-Nov-09
Google develops commerce search in time for Christmas
without having to devote extra time or resources to worrying about their capacity or infrastructure ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
Pret a Manger under fire again, this time over chicken sourcing
for the second time in a week, this time because it labels sandwiches made with chicken sourced from Brazil
By Jennifer Whitehead / Brand Republic 02-Nov-09
Microsoft and Google add real-time Twitter search
in search results in real time. ... . This follows other changes to Google's search to make it more 'real time' such as highlighting the search terms ...
By Jennifer Whitehead / Brand Republic 22-Oct-09
Nick Griffin's Question Time appearance watched by 7.9m
LONDON - BNP leader Nick Griffin's controversial appearance on 'Question Time' was watched by 7 ... as well as anti-fascist groups, and was preceded by at times violent demonstrations outside Television ... the hashtag #bbcqt during the hour the programme was on air, according to the BBC Question Time Twitter feed ... in to 'Watchdog' on BBC One. ITV1 was, however, the clear victor in the time slot with 6.7 million watching ...
By Daniel Farey-Jones and Jennifer Whitehead / Brand Republic 23-Oct-09
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