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Top Gear uses mobile to reach potential subscribers
LONDON - Top Gear magazine is trawling for new subscribers via a mobile marketing initiative ... Top Gear publisher BBC Worldwide has engaged mobile marketing agency Marvellous Mobile for the campaign, which starts on Saturday. Press ads for the subscription offer will carry a "text keyword ... , said: "The Top Gear audience is very technology literate, and is comfortable using mobile interactivity ...
By by Daniel Farey-Jones / Brand Republic 30-Nov-05
Top Gear's Barlow to edit Emap's rival magazine Car
LONDON - Emap Automotive has poached BBC Top Gear editor-at-large and GQ columnist, Jason Barlow ... to become editor-in-chief of US magazine Motor Trend. Currently BBC Top Gear magazine's editor-at-large, Barlow is also a long-running columnist on GQ magazine and an editorial consultant at contract publishing ... . However, Jason stood out with his deep industry knowledge, brilliant magazine craft skills and crucially ...
By Jules Grant, / Brand Republic 29-Jul-04
Mercedes promotes C-Class with Top Gear online game
LONDON - Drivers are being encouraged to challenge 'Top Gear''s mystery driver the Stig in a new ... The game appears on the Top Gear website. Users must drive the Mercedes-Benz C-Class around a virtual version of the Top Gear test track and beat the Stig's time. The Stig is the mystery racing driver ... at the 'Top Gear' track, and one of the winners will then be given the chance to drive a top ...
By Jennifer Whitehead, / Brand Republic 25-Apr-03
BBC Worldwide to launch Top Gear live series
LONDON - BBC Worldwide plans to roll out a 'Top Gear' event across 15 countries over the next 18 ... , said: The Top Gear programme has a huge global following, our magazine is published in 22 countries ... Top Gear Live , which has been created in partnership with Ingenious Brand Events, will start ... entertainment and performance car exhibitions. Top Gear Live s creators said the show would offer Top Gear ...
By Alex Donohue / Brand Republic 13-Mar-08
BBC launches Top Gear spin-off with Special extension
LONDON – BBC Magazines is to launch Top Gear Special, a spin-off from its top-selling motor ... of both the magazine and the recently revamped 'Top Gear' television programme, we feel the time is right ... The new Top Gear Special brand will focus on giving core car-buying advice to those in the market ... , two on the used market, with one magazine on sale in June looking at the top end of the market ...
By Staff, / Brand Republic 14-May-04
Top Gear mag moves to Australia with ACP joint venture
publisher ACP Magazines to publish its titles down under, the first of which will be Top Gear. ... . An Australian edition of motoring magazine Top Gear will be the first title to launch under the new ... and Madison magazines. Peter Phippen, managing director of BBC Magazines, said: Top Gear is already a hugely ... The new company will operate out of ACP Magazines Sydney office and will develop and publish ...
By Jacquie Bowser / Brand Republic 12-Mar-08
BBC Magazines groups ABCs to aid advertisers
LONDON - BBC Magazines is to pool its magazine circulation together with event and online audience ... . The BBC Magazines group product report will cover, among others, Top Gear magazine and topgear ... The report will show the latest circulation figures for seven magazine titles, attendance ... the first time a media owner has published magazine, online and event data together in one report ...
By Darren Davidson / Brand Republic 13-Aug-07
Top Gear escapes accusations of homophobia
programme 'Top Gear', when an audience member described a car as 'gay' and presenter Jeremy Clarkson said ... and the complaints were therefore upheld... the executive producer of Top Gear has reminded the presenters ... off the hook saying the BBC s response had been adequate. It said: In this edition of Top Gear ... s actions, we consider the matter resolved. This is not the first time Top Gear has provoked ...
By Mark Banham / Brand Republic 21-May-07
Top three magazine publishers hit by drop in sales
LONDON - Despite overall growth of the UK magazine market, the top three publishers by volume have ... mixture of the steady performance of its portfolio combined with improvement for Top Gear and the arrival ... in the top five is The National Magazine Company, which launched Real People in January through ACP ... . The figures are simplistic in that a weekly magazine's circulation figure is reported per week rather than per ...
By by Daniel Farey-Jones / Brand Republic 18-Aug-06
BBC Magazines ramps up investment in online presence
LONDON – BBC Magazines is gearing up to launch more websites out of its magazine brands this year ... and Top Gear websites. BBC Magazines bosses would not be drawn on which magazine would be first ... Top of the Pops magazine's circulation was down 31% over six months to 96,576 in the latest ABC ... Rebecca Conroy, head of new media for BBC Magazines, is working with publishers at magazines ...
By by Daniel Farey-Jones / Brand Republic 17-Feb-06
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