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Cameo Japan helps create consumer picture for luxury car marques
LONDON - Japanese researchers have used EuroDirect's classification system Cameo Japan to provide insight into car buyer attitudes in their country.
By by Lisa Burn / Brand Republic 09-Jun-05
Redwood Publishing wins top customer magazine prize
in promoting the car marque's brand propositions of "going beyond" and being "adventurous". They were also ...
By by Ben Bold / Brand Republic 24-Nov-06
Advertisers get online access to top-flight footballers
Normal 0 Platinum Players was conceived by Middlesborough defender Andrew Taylor and will go live on September 1. It is free for players to use and will be funded by fees and advertising from participating companies, which include car marque Bentley , travel agents Camper Nicholas ...
By Daniel Farey-Jones / Brand Republic 10-Aug-09
Apple tops list of fastest growing brands as digital overtakes traditional
, did not even make it into the top 20. Sports giant Nike came in 16th place while Japanese car marque Toyota, with the highest brand value of $25.8bn, came in 17th place. The report describes ...
By by Sam Matthews / Brand Republic 14-Jun-05
Vodafone tops new interactive
Radiowatch poll
LONDON - Vodafone has topped the first Marketing Radiowatch advertising poll on Brand Republic ... to marques such as Toyota, MG Rover, Ford and Fiat. Toyota became the first advertiser to qualify ...
By Staff, / Brand Republic 13-Mar-02
Biggest advertiser in the US questions value of TV ads
questioned the impact that television advertising has on influencing car buyers' choice of marque. ... biggest spender, with an increase of 22.2% to $2.2bn. The top 10 advertisers in the US spent $14.5bn ...
By Staff, / Brand Republic 21-Oct-03
Aston Martin names German agency for global work
LONDON - Aston Martin, the luxury British car marque that numbers James Bond among its fans, has ... in the motoring industry and has worked on other marques including Porsche, Volkswagen, Hyundai and Lexus ... unique tradition of top-level automotive engineering. Being asked to work for such a brand on a worldwide ...
By Jennifer Whitehead, / Brand Republic 22-Jan-03
VW suffers as German car brands slide in Which? index
LONDON - German car marques, once synonymous with reliability and quality, have taken a beating ... The survey also marks down Mercedes-Benz, Audi and BMW, with Japanese cars dominating the top ten -- with the exception of the DaimlerChrysler Smart Car, which has a Mercedes-Benz engine. Mercedes Benz was the most reliable European brand in Which?'s survey for the past two years, but this time around it fell further ...
By Staff, / Brand Republic 07-Aug-03
Guardian Media agrees deal to buy Auto Trader publisher
Freeway, Bike Trader and Top Marques, as well as having equivalent operations in Italy, Holland and South ...
By Gordon MacMillan, / Brand Republic 06-Aug-03
Microsoft tops the list of UK's top 500 Superbrands
LONDON - Microsoft has been voted top UK brand in a poll of consumers and industry experts ... Superbrands Awards last night. Stephen Cheliotis, Superbrands Council chairman, said: "This top 10 reflects ... , but in the Superbrand Council's list, Guinness topped came out on top, with Apple, Stella Artois, Microsoft, BMW and Nike following in that order. Top 10 Superbrands 1 Microsoft 2 BBC 3 British Airways 4 Mercedes ...
By by Joanne Oatts / Brand Republic 20-Jul-06
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
