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Dettol tops ranking of most motivating TV ads

LONDON - The most motivating TV ad in the past six months was for Dettol's Surface antibacterial ... level." The top ten TV ads ranked by Mercury for the period from April to September 2009 are: Dettol ... a young girl pick up a lolly from the same surface and eat it. We are told that bacteria can survive on surfaces for up to 24 hours. We then see someone cleaning surfaces, including a child's high chair ...

By Daniel Farey-Jones / Brand Republic 03-Nov-09

Friends Reunited invests in television campaign

television ad campaign promoting its three services: Friends Reunited, Friends Reunited Dating and Genes ... in 2005 in a cash and performance-based deal worth up to 175 million. Jonathan Clark, head of Friends ... ." Media planning is by Manning Gottlieb OMD. The TV campaign is supported by integrated online activity ...

By Jennifer Whitehead / Brand Republic 29-Oct-09

Top Gear's Hammond bags himself a logo

LONDON - Top Gear presenter Richard Hammond has beaten his co-presenter Jeremy Clarkson by being ... wheel powering a retro-TV. The brand is designed to appeal to children, who are the target market ... ". As an aside Clarkson's company Bedder 6, in which 'Top Gear' executive producer Andy Wilman is also a shareholder, produces and owns half the rights to 'Top Gear'. Its name does not appear on the programme ...

By James Quilter / Brand Republic 17-Nov-09

TV and PC retailer moves into internet movie delivery

, including televisions, computers, Blu-ray players, set-top boxes and mobile phones, not just under its own ... as music, sells digital downloads of films and TV shows. DVD rental chain Blockbuster also runs an online ...

By Staff / Brand Republic 03-Nov-09

Simonseeks takes top prize at The Good Web Guide awards

." Runners-up included Songkick.com , a crowd sourced database of past and upcoming gigs. ...

By James Quilter / Brand Republic 06-Nov-09

Fox lines up big brands to promote Avatar

LONDON - Fox has lined up a series of brands across the electronics, food and drink sectors ... the studio's biggest film of the year. The European promotion of Avatar is being headed up by Fox executive ... 'Titanic', launches on December 18. Coke Zero is set to run a TV campaign around the film and has been ... its range of high definition TVs. McDonald's is set to run activity around the launch of the film ...

By James Quilter / Brand Republic 19-Nov-09

ITV chairman considers pay-TV model for digital channels

to be unaffected. The Sunday Times also covered the pay-TV shift, but more tentatively, saying Norman is expected to look again at plans to take ITV back into the pay-TV world. The newspaper also reported the pay-TV idea has been considered by John Cresswell, the company's long-serving chief operating officer ...

By Daniel Farey-Jones / Brand Republic 23-Nov-09

BSkyB profits up 40% as HD take-up increases

Although the pay-TV, telephony and broadband company's churn rate rose from 10.9% to 11 ... 22% increase in take-up of Sky+HD, with 287,000 households signing up during the quarter, while 411,000 signed up for Sky+ (including those signing up for Sky+HD). The number of customers with Sky+ is now ...

By Daniel Farey-Jones / Brand Republic 23-Oct-09

Clarkson tops list of possible paid content earners

Jeremy Clarkson, who writes for The Times, tops that list with The Guardian's Charlie Brooker ... - Micropayments: Jeremy Clarkson on top as people say they will pay small sums for content More pay walls ...

By Staff / Brand Republic 12-Nov-09

ITV reveals line up for ninth series of 'I'm a Celebrity'

Hamilton and Fox join the usual line up of former soap stars, popstars and vaguely familiar television presenters for the ninth series of 'I'm a Celebrity...Get Me Out of Here!'. The only contestant not mentioned on the ITV1 website is Jordan, who is reportedly being paid 350,000 to return for a second stint ...

By Jennifer Whitehead / Brand Republic 12-Nov-09

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