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Results 1 - 10 of 44 matching results

TNS Media to produce TouchPoints 2 for IPA

LONDON - The IPA has commissioned TNS Media to produce the next stage of its TouchPoints cross ... of the key developing media and also provide trend data against the first TouchPoints survey. The Hub ... , said: Advertising is a key driver of the UK economy. The IPA TouchPoints Initiative provides a unique ... effect. Lynne Robinson, research director of the IPA, said: The first IPA TouchPoints Initiative has ...

By Nikki Sandison / Brand Republic 25-Jul-07

Marshall hails Touchpoints as potential media currency in BrandRepublic.tv interview

LONDON - Jim Marshall, chairman of Starcom UK, says the IPA's cross-media Touchpoints initiative ... and agencies should sit up and take notice of Touchpoints because of its focus on the modern consumer ...

By Staff / Brand Republic 08-Jul-08

BBC dominates TV, radio and web in new Touchpoints report

national radio station, according to the findings of the new IPA Touchpoints survey. However ... According to the IPA Touchpoints survey into consumer behaviour and media consumption, the BBC ... kinds media and how they behave as consumers over the space of a week. This is the second Touchpoints ... the world with IPA TouchPoints. "Again, it provides a unique view of how media impacts our lives, how we ...

By Jennifer Whitehead / Brand Republic 03-Jul-08

Touchpoint redesigns Typhoo's Welsh heritage brand

LONDON - Packaging design agency Touchpoint has redesigned the packaging for Glengettie, the Welsh ... It marks the third brand revamp Touchpoint has handled for Typhoo, having also redesigned ... . Touchpoint has updated the strapline from A favourite in Wales for generations to Wales favourite tea ... at Touchpoint, said: Glengettie was first marketed as a stronger brew, blended for Welsh miners, but today ...

By Nikki Sandison / Brand Republic 30-Jan-08

Great marketing is about the personal touch

on consumer touchpoints to create excellent customer experience.

Brand Republic 19-Dec-07

Television still king of media, new IPA survey reveals

the 15-24 age group, according to the new TouchPoints survey results from the IPA. ... usage. The long-awaited TouchPoints survey covered a week in the life of 5,000 people representative ... research will be released later this year, and there are plans to run a second TouchPoints survey in 2007 ...

By by Daniel Farey-Jones and Jennifer Whitehead / Brand Republic 23-Mar-06

Direct mail drawing 4.8% response rate says IPA survey

of direct mail a week, according to the new TouchPoints survey results from the IPA. ... . The nirvana is combining information from TouchPoints with our own data," he said. Eleven media planning ...

By by Daniel Farey-Jones / Brand Republic 24-Mar-06

Does your DM get talked about?

I know that many readers will see this as Holy Grail stuff, but today all customer touchpoints

By by Jeremy Braune / Brand Republic 24-Mar-06

Orange appoints Chemistry to £22m UK DM account

with the introduction of our new brand campaign, which will affect all consumer touchpoints. "Chemistry really showed ...

By Daniel Farey-Jones / Brand Republic 14-Jul-08

Synovate to help build loyalty with customer experience practice

and understanding into the many and varied touchpoints that shape how customers engage with brands, products ...

By Jacquie Bowser / Brand Republic 13-Jun-08

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