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BBC and commercial radio join together for Radioplayer launch
LONDON - The BBC and commercial radio are to launch an online radio player that aims to offer
By Jacquie Bowser / Brand Republic 19-Nov-09
LV= launches Shape Trace game to promote home insurance product
harder with each level that is mastered. LV= home insurance product benefits are featured during ... : "We've combined the above the line look and feel with LV= product imagery/messages for subtle, yet powerful branding. "This, plus short and punchy 'why buys' bring the product benefits to the fore in a ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Nintendo to tap into rugby fanbase at Twickenham
LONDON - Nintendo UK and the Rugby Football Union have formed a one-year commercial partnership ... but through more experiential, hands on approach through product sampling and our interactive Nintendo Zones." ...
By Jacquie Bowser / Brand Republic 04-Nov-09
Social media at work causes £1.4bn 'productivity black hole'
year in lost productivity, according to a survey by an IT consultancy which found that more than half ... used predominantly for business but for personal use. This is a massive productivity black hole ...
By Jacquie Bowser / Brand Republic 26-Oct-09
Sustainable palm oil report criticises Boots and Waitrose
production. ... can only be grown in the tropics and its increasing production has led to rainforests being cleared ... in 2006, claims it uses palm oil derivative products of which sustainable versions were not yet commercially available. In a statement it said: "As a pharmacy-led health beauty retailer, our use of palm ...
By Daniel Farey-Jones / Brand Republic 28-Oct-09
LinkShare launches Twitter affiliate marketing tool
LONDON - Affiliate network LinkShare has launched a new product allowing members to recommend ... for particular products sold by its merchant members that they want to promote to their followers. Once a ... the search for the product, the creation of the message and the publication of the subsequent tweet are all ... in their messages in the hope that people using Twitter to search for products will learn to use the phrase ...
By James Quilter / Brand Republic 29-Oct-09
BR Video: Consumers downplay influence of food and drink ads
BR Video, although more claimed not to be swayed by commercials.
By Susan Billinge / Brand Republic 11-Nov-09
Absolute Radio in online listenership measurement first
LONDON - Absolute Radio has become the first commercial radio station to release internet listening
By Jennifer Whitehead / Brand Republic 23-Oct-09
Twitter to launch paid-for corporate accounts this year
LONDON - Twitter founder Biz Stone has said that Twitter is planning to launch paid-for commercial ... In an interview with the BBC, Stone said Twitter will begin offering the commercial services ... of the commercial accounts does not mean all businesses will suddenly have to pay to use Twitter. Stone reassured ... is explicitly is commercial accounts and that is providing a special layer of access, Twitter will always ...
By Gordon MacMillan / Brand Republic 20-Nov-09
Online reviews key to purchase decisions
online reviews before making product purchases. ... varied significantly depending on the category of product, with 56% of the sample saying they checked online reviews of consumer electronic products, 45% for white goods, 33% for home furnishings, 21% for clothing, just 12% before buying entertainment products, and only 9% before making a sports purchase ...
By Staff / Brand Republic 27-Oct-09
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