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Chelsea to follow Newcastle United in selling stadium naming rights
LONDON - First there was Scarborough's McCain Stadium, then came Arsenal's The Emirates ... to build additional income streams to compete with the likes of Arsenal and Manchester United, whose ... The Emirates Stadium in 2004 was made easier by the new stadium being devoid of any of the historical baggage ...
By James Quilter / Brand Republic 06-Nov-09
BR Video: Naming rights deals risk alienating public
LONDON - Consumers are resistant to the idea of brand naming rights deals, such as Newcastle United ... -fareast-language:#0400; mso-bidi-language:#0400;} Newcastle United announced last week that it was looking ... 'm an Arsenal fan and we have the Emirates stadium so I'm cool with that. It's given money to the club ...
By Jacquie Bowser / Brand Republic 04-Nov-09
Newcastle seeks takers for ground naming rights
LONDON - Newcastle United has announced it is looking to sell the naming rights to St James' Park
By James Quilter / Brand Republic 28-Oct-09
Nintendo to tap into rugby fanbase at Twickenham
The partnership, set to run until September 2010, will give Nintendo a presence at key rugby events over the year at Twickenham, including The Investec Challenge Series matches (England versus Australia, Argentina and New Zealand), The Nomura Varsity Match, The RBS 6 Nations, The Emirates Airline ...
By Jacquie Bowser / Brand Republic 04-Nov-09
InSkin claims 3.2% click-through rate for video format
InSkin's Flash-based interactive units sit around video, images or game players and when activated by a user open a campaign microsite. Units wrapped around video have achieved average CTRs of 3.2%, which range between 8.5% at the highest and 0.7% at the lowest. According to DoubleClick statistics ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
Filofax runs first digital-only campaign on Glam Media
The campaign launches this week and runs until January next year, promoting the Filofax Beauty Box a gift box that contains a Filofax organiser, a perfume atomiser pen and a voucher for a beauty treatment. The box is being promoted across Glam Media sites and blogs, in an ad unit that will be updated ...
By Staff / Brand Republic 13-Nov-09
BlackBerry to introduce ads in apps
The BlackBerry Advertising Service will provide developers with access to a large pool of ad units from mobile ad networks including Jumptap, Lat49, Milennial Media, Navteq and Quattro Wireless. The service will give developers access to data on ad impressions, clicks, conversions and earnings, as well ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Hackers hit Guardian Jobs website
The Guardian said the website was hit by a "sophisticated and deliberate hack" which has affected a minority of the 10 million unique users the site gets per year. The company is not releasing technical details because the incident is being investigated by New Scotland Yard's central e-crime unit ...
By Staff / Brand Republic 26-Oct-09
ITV1 documentary narrowly tops ratings with 3.7m
Force', a fly-on-the-wall series following a police unit investigating rape cases, with another 154 ...
By Daniel Farey-Jones / Brand Republic 21-Oct-09
MCC denies plan to sell 'home of cricket' naming rights
recently the decision of Newcastle United owner Mike Ashley to rename St James' Park as Sportsdirect ...
By James Quilter / Brand Republic 18-Nov-09
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